SOURCE: eStara

September 04, 2007 09:00 ET

Kumuka Worldwide Deploys eStara Click to Call

Adventure Travel Specialist Proactively Connects Online Browsers With Customer Service Agents

RESTON, VA--(Marketwire - September 4, 2007) - eStara, the leading provider of proactive conversion solutions for enhancing online sales and support initiatives, today announced that Kumuka Worldwide, a leading adventure travel specialist, has rolled out eStara Click to Call to drive sales and improve communication on its newly revamped Web site.

"Our new site provides travelers with an even more comprehensive and user-friendly tool to quickly communicate with Kumuka agents," said Oz Ozbuluter, Managing Director, Kumuka Worldwide. "By enabling our site with eStara Click to Call, we are able to proactively connect with online browsers at strategic points in the sales process to help convert online sales."

To target high-value prospects, Kumuka will be deploying Click to Call on booking pages throughout its site, providing online travelers with a way to speak with an expert immediately to solve their booking needs. Visitors from around the world can speak to a Kumuka agent at no cost using their mobile, landline or PC to get their questions answered in a personal, quick and direct manner.

"Click to Call is an effective, flexible solution that can be customized to fit any business' customer service needs," said eStara CEO John Federman. "Placing the technology at strategic points during the transaction process allows companies to guide customers through the sales cycle and drive online revenues."

About eStara:

eStara is a leading provider of proactive conversion solutions for enhancing online sales. The world's most recognized brands -- including Continental Airlines, DaimlerChrysler, Dell Financial Services, and -- leverage eStara's OnDemand services to engage customers with the right form of contact at the right time to increase revenue, reduce website abandonment and improve customer satisfaction. eStara is a wholly owned subsidiary of ATG (Art Technology Group, Inc.) (NASDAQ: ARTG). For more information, visit

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Further details on these risks are set forth in ATG's filings with the Securities and Exchange Commission. These filings are available free of charge on a website maintained by the SEC at Additional risk factors related to the subject matter of this press release include: the possibility that eStara's product and service deployments will not be successful, on time or significantly enhance the user's Internet experience; the need to adapt to rapid changes so products and services do not become obsolete; the possibility of errors in eStara's software products and services; the possibility that eStara's offerings will not enhance its customers' online sales or otherwise provide the expected benefits to its customers; and the possibility that eStara's product strategy may change in the future. eStara and ATG undertake no obligation to update any of the forward-looking statements after the date of this press release.

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