SOURCE: Kutano


March 02, 2009 07:00 ET

Kutano Unleashes the Power of Social Discussion

Free Browser Add-On Creates Community by Interest, Letting Users Exchange Unrestricted Comments on Any Subject, Anywhere on the Web

PALM DESERT, CA--(Marketwire - March 2, 2009) - DEMO 09 Conference -- Kutano, a new browser add-on that democratizes discussion on the web, was officially launched today at IDG's DEMO 09 conference [See Kutano at station #18 in the DEMO pavilion]. Kutano facilitates user comments side-by-side with any web page, without permission or modification by the website. Connecting comments by subject, the free tool lets users easily create, search and exchange information on any topic, anywhere on the web.

According to Internet World Stats, as of December 31, 2008, there were 1.574 billion Internet users worldwide, with more than a third active in forum discussions. As the popularity of social forums continues to grow exponentially, Kutano (from a Swahili word meaning "crowd" or "gathering") sets the stage for open discussion and a richer, more interactive social experience.

Unlike online forums and traditional browser-based tools, Kutano is not limited to a specific URL. Instead, Kutano's patent-pending Page Subject Recognition Technology avoids "orphaned" or deleted comments, and creates a unique community experience for engaging in conversation based on the context of any web page. And because Kutano integrates with popular social networks such as Facebook and Twitter, users can also choose to broadcast Kutano activity to their preferred social networks.

"We're doing nothing short of democratizing the web," explained Kevin Ishiguro, Kutano CEO. "Online forums, communities and blogs are still controlled by the website or other corporate interests, therefore the discussion is not truly open. Only Kutano lets users post what they want, where they want, and ensure that the conversation goes on even if a website or URL changes over time. Kutano has the power to make the web a better place, by creating candid, context-driven discussions for all."

"Kutano takes social discussion to a new level," commented Chris Shipley, DEMO's executive producer. "It goes beyond seeking advice from a friend, to give you access to an entire community of opinions and advice, when and where you want it. They've taken an existing concept and added innovative technology to make Kutano's context-sensitive public forum a reality."

How it Works

Kutano is available immediately as a free download from Kutano users can use the tool to read/write comments side-by-side with any web page, or search by subject. The main browser window remains untouched for standard browsing activities, while the Kutano "window" displays the discussions and information related to the specific subject of the web page. Kutano currently supports Internet Explorer and Firefox, with Mac and Linux versions scheduled for deployment in Q2 2009.

About Kutano

Kutano ( is the industry's first browser add-on tied to the web page subject, not URL, creating an open, context-sensitive discussion forum. Providing a gateway to unbiased information, Kutano uses patent-pending Page Subject Recognition Technology to let users contribute, extract and exchange information by interest area, anywhere on the web. Kutano is a privately held company headquartered in British Columbia.

About DEMO

Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit

All product and company names herein may be trademarks of their registered owners.

Contact Information

  • Media Contact:
    Cathy Wright
    Kulesa PR for Kutano
    (650) 340-1985
    Email Contact