SOURCE: Corticon


October 11, 2011 09:00 ET

KXEN and Corticon Partner to Enable Enterprises to Enhance Decision Automation and Customer Insight

Combination of Predictive Analytics and Business Rules Automation Optimizes Enterprise Decision Management

REDWOOD CITY, CA and SAN FRANCISCO, CA--(Marketwire - Oct 11, 2011) - Corticon, a leading provider of business rules management systems (BRMS), and KXEN, the leading provider of predictive analytics for business users, today announced a partnership to enable enterprises to enhance decision automation and customer insight. Automating decisions ensures that the right decision is made at the right time, increasing customer satisfaction, lowering operational costs, and generating higher profits.

Predictive analytics technology is used to analyze historical behaviors to predict future events. Business rules engines are used to automate decisions governed by business policy, regulations and contractual terms. Together, these technologies make it possible for organizations to automate highly sophisticated decisions that combine regulatory precision with predictive analytic techniques.

"Business rules and predictive analytics make a powerful combination, allowing organizations to develop agile, analytic and adaptive decision management systems," said James Taylor, CEO of Decision Management Solutions. "Corticon and KXEN have long focused on simplifying the use of these technologies. Their partnership will bring the power of decision management to a broader audience by reducing the need for specialized programming and statistical skills."

KXEN's flagship product, InfiniteInsight™, delivers orders-of-magnitude improvements in speed and agility for enterprises to optimize every step in the customer lifecycle - including acquisition, cross-sell, up-sell, retention and next best activity. Corticon 5's patented "no coding" rules engine manages even the most sophisticated decision-making logic in a simple spreadsheet-like environment, enabling business and IT users to collaborate to reduce development and change cycles by 90 percent. Together, KXEN's InfiniteInsight™ and Corticon will drive new enterprise decision management applications to:

  • Optimize the customer lifecycle
  • Reduce risk and prevent fraud
  • React faster to changing market conditions
  • Accelerate new product development and rollout

"One of the key elements of better decision management is effectively predicting the 'next best activity,'" said Erik Marcade, CTO and co-founder of KXEN. "The powerful combination of best-in-class predictive analytics and business rules will allow KXEN to accelerate time to value for our customers worldwide."

Customers across multiple industries, including communications, financial services, insurance, retail and e-commerce, can benefit from joint KXEN and Corticon solutions. KXEN and Corticon will be hosting a live webinar on October 27th to provide insight into the ways enterprises can leverage predictive analytics and business rules engines to optimize enterprise decision management. To register for the free webinar, please visit

"Corticon's Business Rules Management System (BRMS) is the most powerful and easy-to-use rules engine available," said Mark Allen, president and CEO of Corticon. "The addition of predictive analytics capabilities from KXEN's InfiniteInsight™ will provide unparalleled insight that will allow our customers to maximize the impact of their business decisions."

About KXEN
KXEN is revolutionizing the way companies use predictive analytics to make better decisions. Based on patented innovations, the company's flagship product, InfiniteInsight™, delivers orders-of-magnitude improvements in speed and agility to optimize every step in the customer lifecycle - including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 400 deployments at companies such as Bank of America, Barclays, Wells Fargo, Lowe's, Sears, Meredith Corporation, Rogers, and Vodafone, KXEN solutions deliver predictive power and infinite insight™. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.

About Corticon
Corticon enables organizations to make better, faster decisions by automating business rules. Corticon's patented "no-coding" rules engine is used by over 450 customers worldwide to automate their most sophisticated decision processes, reducing development and change cycles by 90 percent. Automated decision management with Corticon empowers organizations to improve productivity and customer service, and adapt quickly to changing market conditions. For more information, visit

Corticon is a trademark of Corticon Technologies, Inc. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

Contact Information

  • Contacts:

    For KXEN
    Andrew Savitz
    KXEN, Inc.
    VP, Worldwide Marketing
    (415) 904-4168
    Email Contact

    For Corticon
    Ross Perich
    Trainer Communications
    (925) 271-8203
    Email Contact