August 14, 2007 09:00 ET Hires Ex-Amazon Executive

Barnaby Dorfman Joins as Chief Product Officer

SAN FRANCISCO, CA--(Marketwire - August 14, 2007) - Today, announced that it has appointed Barnaby Dorfman as its first Chief Product Officer. Dorfman brings over a decade of experience in consumer Internet product development and joins from Peerflix, where he was responsible for their DVD trading platform and where he also created community features to increase sharing and content generation. Prior to Peerflix, Dorfman spent seven years at where he managed business development and marketing for and invented BlockView™ -- a service that utilized digital cameras and GPS to efficiently capture and display over 35 million images of local businesses. Prior roles included product management of the Marketplace and the creation of -- the popular professional subscription version of the Internet Movie Database. Passionate about film, Dorfman was executive producer of the independent drama "Police Beat," which was nominated for the Grand Jury Prize at the 2005 Sundance Film Festival.

Dorfman will report directly to's CEO and co-founder Daniel Graf and will lead the company's product development and engineering team. Commenting on this significant management addition, Graf said: "We're delighted to have recruited Barnaby; he has unique product management experience gained working across both the technology and entertainment industries. He will help us to continue to push the boundaries and to take's award-winning service to new levels."

Dorfman commented: " is a visionary company that uniquely brings together TV, mobile and user-generated content in ways that nobody else can rival. My vision is to continue to drive such innovation, while delivering a robust and hugely scaleable consumer platform that will be the next generation of entertainment."

About is the first service to bring together user-generated content, social networks, and mobile services that enables consumers to easily create interactive TV channels, both online and on the go. shows are instantly broadcast to any website, blog, social network, and mobile phone, allowing users to connect and socialize in real-time through features such as chatting and voting. The service is accessible via and operated by, a San Francisco-based company backed by global investors, including: Atomico (co-founded by Niklas Zennström), Draper Fisher Jurvetson, Draper Richards, Ron Conway, Swisscom, Nokia, and Holtzbrinck Ventures. was recently presented with the prestigious Red Herring 100 Award.

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