SOURCE: L2, Inc.

November 11, 2008 09:00 ET

L2 Gains 2008 Market Momentum -- Triples Customer Base

Fuse -- SaaS Solution for Multi-Channel Marketing -- Wins Customers Expanding Their Business With Digital Print Service Offering

SAN JOSE, CA--(Marketwire - November 11, 2008) - L2, Inc., The Campaign Technology People, today announced that the newest version of Fuse™ has given the company a strong market momentum and tripled its customer base. Fuse is the industry's first fully integrated, software as a service (SaaS) solution for multi-channel, and cross media marketing and has been received well for its cost-saving power and price point -- giving excellent power and value to media and print customers. The new Fuse SaaS has captured wide interest and led to a 300 percent growth in the L2 customer base in 2008.

Fuse delivers web-to-print, VDP, Email, and Personal URL campaigns (PURL), to give printers and creative multi-media agencies the immediate ability to become full service providers of digital services. Service expansion is a recession proof strategy adopted by Fuse customers expanding into digital services.

"Fuse is a sophisticated, multi-solution series of software and servers that allows information to flow seamlessly from user to prospect and back," said Tom Mcinerney, President, One2Won. "Fuse makes it possible to compete in a very challenging environment. I can't see a service on the market that begins to displace Fuse."

Marquee customers have delivered award-winning campaigns using Fuse for effective, affordable marketing programs in many industries including financial services, banking, insurance, healthcare and retail. With its Web-based channel program, L2 has given customers a market entry into Digital Print Services that skips the major capital investments of a print service expansion. To test drive the Fuse product, visit

"With Fuse now delivered as an SaaS solution, our customer growth is dramatic. We have the success that is proof that Fuse puts unmatched technology for high-speed digital print services into the hands of our customers," said Wrich Printz, president and CEO of L2, Inc. "We priced our program so that even the smallest player can compete for business with any high-end service. The latest version of Fuse technology is our most elegant. It is simple enough for day-to-day use and powerful enough to handle the most complex enterprise marketing campaign."

Fuse has become the leading application for digital print, offering integrated print and digital media services that give customers a one-stop, single-vendor option for cost savings when rolling out multi-channel marketing campaigns that use variable print data for e-mail and Web delivery of personal URL messages (PURL) as well as traditional paper print delivery.

Fuse is an End-to-End Solution

Fuse easily handles complex pre-press tasks, including sending print-files to a printer, automatically creating a Personal URL through a data collection landing page, and transferring data into and out of CRM, POS and ERP data warehouse systems. Fuse allows customers to easily implement campaign ideas with minimal IT support, and no need for additional hardware.

Fully Automated Production with Detailed Metrics

All phases of production are automated. With minimal training, customers manage design, Lightbox, workflow and USPS sort and delivery methods, making marketing campaigns fast, accurate and deliverable by mail, email and Web while saving 75 percent of the cost and 50 percent of the time normally spent in campaign delivery. With these capabilities, Fuse stands alone as a full solution and is the only solution on the market to deliver on-demand, detailed reports on success metrics. With Fuse, message testing and mid-campaign changes in messages are easily achieved, assuring effective, time-sensitive response to guarantee campaigns and deliver measured results.

About L2 Inc.

Founded in 2001, now based in San Jose, California, L2 is the provider of Fuse, the on-demand web-based, platform designed to create customized, multi-channel, cross media marketing campaigns through direct mail, email and the web. L2 has teams to support both customer and channel engagements, in projects ranging from quick campaign deployment, to building multi-touch campaigns that nurture leads throughout the sales cycle.

Fuse customers include Sybase, Acxiom, Optos, Intel, Delta Dental, Kaiser Permanente/Communications, Mergent, HP, Rainmaker Media, Palmer Print, Atomic Media Works and The United States Postal Service.

For more information call (408) 457-9300, email us at, or visit our Web site at

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