February 13, 2007 07:00 ET

L2M Named National Architect for the Picture People

Portrait Studio Will Benefit From L2M's Expertise and Experience With National Chain Retail Studios

GLEN BURNIE, MD -- (MARKET WIRE) -- February 13, 2007 -- L2M Inc., a nationally recognized firm of architects, planners and interior designers, has recently been selected by The Picture People to design and implement a new prototype for the retail firm's future studio locations and renovations to existing studios.

The new studio model will be designed to create a modernized interior aesthetic, with architecture that supports the professional process of capturing expressions to last a lifetime. The new design will incorporate an upscale, tech-focused look, as opposed to the studio's current child-oriented interior. L2M will modify and update the design of The Picture People's camera rooms, merchandising displays and customer viewing areas. To address today's changing styles, the new prototype will incorporate a change in the retail chain's materials, finishes, and signage.

Additionally, the architectural firm will support The Picture People in making a transition to different property types by helping the chain explore the possibility of operating in strip centers and other retail venues.

The selection of L2M comes on the heels of The Picture People's aggressive plan for business expansion and redevelopment. Within the next three to five years, the firm plans to grow to nearly 500 studios, opening 20 to 30 studios in the next fiscal year, and as many as 50 each following year. The Picture People currently has more than 300 portrait studios located in shopping malls in 35 states across the country.

"It's exciting to work for one of the premier retail studio operations in the United States," says Scot Loiselle, principal of L2M. "Our firm looks forward to applying the skills we've honed in a retail environment to help The Picture People develop a new prototype."

Founded in 1987, The Picture People specializes in professional portraitures of infants, children, families and pets, with photos available in one hour. The retail locations offer bright and engaging atmospheres that are tailored to the comfort of its clientele.

The Picture People will benefit from L2M's breadth of experience in the design of unique retail locations across the country. The architectural firm has been firmly established as one of the premier designers of major retail stores, shopping centers and institutions of higher learning.

Headquartered in Glen Burnie, Maryland, L2M is a nationally recognized leader in architectural, foodservice planning and interior design services. Founded in 1994, L2M's team has designed and planned buildings for major retail chains, shopping centers, out-patient healthcare facilities, institutions of higher education, airports, travel plazas, and faith-based organizations. For more information, please contact Bobbie Dickerson at or visit

Contact Information

  • CONTACT: Bobbie Dickerson
    Company Name: SPIN
    Phone Number: 410.889.4112
    FAX Number: 410.889.4492
    Email Address: Email Contact
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