MONTREAL, QUEBEC--(Marketwired - June 22, 2016) - For the first time in the brand's history, La Cage has announced plans to expand gift card distribution beyond its 50 sports-themed restaurant locations. The Quebec-based restaurant franchise will leverage the DataCandy platform to increase sales of prepaid gift cards sold at various retail outlets.
In addition to developing the gift card business beyond its physical restaurants, La Cage plans to tap into DataCandy's loyalty expertise to further develop the brand's web and mobile applications. The restaurant chain's confidence to explore new growth opportunities is being credited to the real-time insights generated by the DataCandy gift card program.
"With DataCandy, we now have access to a greater detail level of gift card data," says François-Xavier Pilon, Finance and Technology Director at La Cage. "The features of the gift card solution are very intuitive and easy to use, and I have direct access to the data insights I need."
The ease with which the La Cage has been able to track gift card data, such as the number of gift cards sold, redeemed and reloaded, has significantly increased from its previous gift card program. The visual dashboards and reporting tools, as well as DataCandy's back-office, has given the team the visibility required to better manage its gift card business. Most importantly, integrating DataCandy to its exiting POS system was easily accomplished, allowing continuity without any technical disruptions for La Cage.
"Personally, this gift card solution helps me on a daily basis because it's so easy to use and manage," stated François-Xavier. "
About La Cage
The Sportscene Group is a pioneer and leader in the restaurant industry in Quebec. Its main brand is La Cage, a sports-themed restaurant with 50 corporate locations, franchises and co-franchises throughout Quebec. With its modern décor, menu and technological savviness, La Cage's network enjoys a unique positioning, relying on food, beer and sports, to fit into a specific niche in the sports-themed restaurants in Quebec.
DataCandy is a North American leader in loyalty and gift card software solutions for the retail and hospitality sectors. The company's platform is utilized in over 6,000 locations across Canada and the United States, including the Familiprix retail pharmacy chain, St. Hubert restaurants and the 40 brands that encompass the MTY Food Group. DataCandy is simple to interface, scalable for growth, secure for financial transactions and provides multichannel capabilities. To learn how unwrapping customer insights can drive customer relationships, email firstname.lastname@example.org, call 514-903-DATA or visit www.datacandy.com.