LOS ANGELES, CA--(Marketwire - September 21, 2010) - The Los Angeles County Department of Public Health Tobacco Control and Prevention Program has awarded The Rogers Group a two-year contract to carry out all media and communications activities for the most aggressive, comprehensive anti-smoking campaign in L.A. County history to reach diverse communities with high smoking rates across the county.
The anti-smoking effort will include several policy-based initiatives, social services and support for smoking cessation, as well as a high-profile, highly-targeted media campaign to reduce smoking prevalence and decrease exposure to secondhand smoke in L.A. County.
The Rogers Group will implement all targeted advertising, media relations, digital and social media activities for the campaign.
"We're looking forward to continuing our award-winning work with the L.A. County Department of Public Health to help L.A. County residents lead healthier lives," said Ron Rogers. "This builds on The Rogers Group's 16 years of successful implementation of social marketing campaigns, including teaching youth about environmental responsibility; advocating health, wellness and school education for children ages 0 to 5; and teaching Californians about the dangers of smoking and secondhand smoke, among many others."
The contract marks the continuation of The Rogers Group's 13 years of ground-breaking work on behalf of the L.A. County Department of Public Health Tobacco Control and Prevention Program, including media relations, digital and social media and targeted advertising. Other anti-smoking work has included the state of Oregon, Centers for Disease Control and Prevention and the American Lung Association of California. In addition, The Rogers Group created and implemented award-winning work for the California Department of Public Health for more than 15 years.
About The Rogers Group
The largest independently owned public relations and strategic communications firm in Los Angeles, The Rogers Group (www.rogerspr.com) provides a full range of strategic communications to business, government and nonprofit organizations.