SOURCE: L.A. County Fair

L.A. County Fair

October 04, 2011 11:38 ET

L.A. County Fair Sees Second Highest Attendance in Its 89-Year History

L.A. County Fair Has Banner Year With World-Class Entertainment, Variety of Food & Shopping, and Community Giving

POMONA, CA--(Marketwire - Oct 4, 2011) - The 2011 L.A. County Fair's attendance surpassed projections and hit 1,491,213, making it the second highest attended Fair in its 89-year history. The Fair took its "Pure. Fun." theme to heart combining new attractions like a Live Shark Encounter, the largest portable looping roller-coaster in the country and Our Body: Live Healthy with returning favorites like Fairview Farms and thoroughbred horse racing.

"It was the perfect storm of great new experiences, popular returning exhibits, exciting Grandstand shows and fantastic weather," said Dale Coleman, vice president of Sales, Marketing & Creative Programming. "The overwhelming response from the people of southern California shows we're doing things right. We've heard them loud and clear and will deliver even bigger and better in 2012."

Indeed, the End of Summer Concert Series had its strongest lineup ever with top-sellers including Victoria Justice; Michael McDonald & Boz Scaggs; REO Speedwagon & Styx; and Earth, Wind & Fire.

Year to year, the top two reasons people come to the Fair are food and shopping, and this year was no different. Shopping vendors filled all 1,100 spaces this year and saw guests turn out in droves to explore their wares with the most popular items being the Slushie Magic, hair feathers, and Angry Birds merchandise. Food continued to be a popular attraction at the Fair with vendors such as Juicy's, Big Bubba's Bad to the Bone BBQ, and Chicken Charlie coming out on top.

All of these elements combined to raise customer satisfaction to an all-time high with customer surveys showing high marks in the value, entertainment, cleanliness and safety categories.

Additionally, in keeping with its mission, the L.A. County Fair worked to make sure that many guests had a hand in giving back to the community:

  • Guests donated nearly 100,000 cans of non-perishable food to the Los Angeles Regional Food Bank on Ralphs Food Drive Fridays.
  • The Fair commemorated the 10-year anniversary of 9/11 and donated more than $7,500 to USA Cares.
  • The American Red Cross, City of Hope and Cedars-Sinai held blood drives resulting in 427 pints of blood donated.
  • Guests donated nearly 40,000 new and gently-used books to local schools and libraries on Book Drive Thursdays.
  • Thanks to McDonald's Wednesdays, $1 for every ticket was given to Ronald McDonald House, totaling more than $38,000.
  • 137,413 students and teachers experienced the Fair's educational exhibits through the FairKids Field Trip program.
  • The Fair honored 18 communities and 35 community heroes on their dedicated days.
  • Local universities also benefitted from special promotions and dedicated days on eight College Days.

"We'd like to extend a huge thank you to our guests, not only for making the 2011 L.A. County Fair a success but also for doing so while helping the local communities," said Coleman. "We're very lucky to have such giving and caring fans. Everyone on the L.A. County Fair team is looking forward to putting on another world-class Fair in 2012."

The L.A. County Fair will be returning September 1-30, 2012. For additional details and to keep track of updates for next year, please visit www.lacountyfair.com.

About Fairplex
Under the direction of the Los Angeles County Fair Association, Fairplex is home to the L.A. County Fair, the largest county fair in the world, as well as The Learning Centers which encompasses Fairtime Learning, The Child Development Center, The Career and Technical Education Center (CTEC), the Junior Fair Board, and the Millard Sheets Center for the Arts. Fairplex also operates a diverse hospitality business with the Sheraton Fairplex, McKinley's Grille, KOA RV Park, Finish Line Sports Grill, Cornucopia Foods, and the Sheraton Fairplex Hotel and Conference Center (opening 2011). The campus is also home to the Wally Parks NHRA Motorsports Museum and the Auto Club Raceway at Pomona; horse-racing and Barretts Equine Limited; as well as the Los Angeles International Wine & Spirits Competition. For more information, please visit
www.fairplex.com.

Contact Information