SOURCE: La Fresh Group

La Fresh Group

May 12, 2014 09:20 ET

La Fresh Group's New Eco-Beauty® Be Good.™ Skincare Line Hits Cyber Store Shelves

Highly Natural Skincare Products With Anti-Aging Botanicals Now Available

CHINO, CA--(Marketwired - May 12, 2014) - La Fresh Group, Inc., the pioneer in convenient and portable Travel Lite® and award-winning Eco-Beauty® wet wipes, announced today its new skincare line Eco-Beauty® Be Good.™ is available for sale on www.lafreshgroup.com

Made in sunny California, Eco-Beauty® Be Good.™ is a unique line of highly-natural skincare products made with a natural anti-aging botanical complex of maqui berry, licorice root, ginkgo leaf, grape seed and hickory bark. The line includes face serum, day moisturizer and night cream, each designed to address popular concerns related to appearances of wrinkles and dry skin. Also available in the lineup is a contour-shaping lip balm. Face cleansing wipes and facial sheet masks will be available for sale on July 1.

La Fresh's founder, Eve Yen, personally helped to cultivate the new line. "Our philosophy behind developing Eco-Beauty Be Good. was the same one we use when developing other La Fresh Eco-Beauty concepts -- to make chic, effective products that are good for your skin while being conscientious about the environment," said Yen. "We are extremely thrilled with the end results of these Eco-Beauty Be Good. items and can't wait to share them with the shoppers who want to be good stewards of the environment and of themselves."

The new Eco-Beauty® Be Good.™ line includes the following products:

Good Start. Face Serum moisturizes skin day and night to restore a visibly softer and brighter skin appearance. Made with collagen-producing peptides, hyaluronic acid, CoQ-10, natural aloe, jojoba oil, vitamin C and E.

Good Day. Day Moisturizer provides ample hydration for a fresher skin appearance. Made with peptides, hyaluronic acid, natural cucumber, aloe, antioxidant panthenol (vitamin B), vitamin C and E.

Good Night. Night Cream offers super hydration and restores a visibly smoother and plumper skin appearance. Made with peptides, hyaluronic acid, natural shea butter, aloe, antioxidant panthenol (vitamin B), folic acid and vitamin E.

Hello. Lips Treat brings volume and moisture back, smoothing fine lines and shaping lip contours. Made with collagen-producing oligopeptides, shea and cocoa butter and a luscious oil blend of sweet almond, jojoba, peppermint and cinnamon.

Good Bye. Face Cleansing Wipes removes light makeup and cleanses away surface toxins. Made with mild cleansing formula and FSC® and Rainforest Alliance® certified compostable wipes.

Good Times. Facial Treatment Cloth Masks instantly replenishes moisture for a luminescent looking skin with hyaluronic acid, vitamin B5 and natural cucumber. Made with soft cotton sheet mask.

ABOUT LA FRESH GROUP:
Based in Chino, California, La Fresh Group was founded in 1997 to offer unique skin care and travel amenity wipes to those who seek quality, simplicity and the freshest experience from their personal care products. La Fresh promises to provide better products with better design at a better value for a better world. For more information, telephone 1-888-5-La-Fresh, or visit www.LaFreshGroup.com, https://www.facebook.com/lafreshgroup, https://twitter.com/lafreshgroup, http://instagram.com/lafreshgroup or http://www.pinterest.com/lafreshgroup.

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