SOURCE: La Jolla Blue Book

La Jolla Local Business and Community Directory

March 09, 2011 15:12 ET

La Jolla Blue Book's Scott Levin Elected Board Member of La Jolla Village Merchants Association

SAN DIEGO, CA--(Marketwire - March 9, 2011) - The votes are in, and La Jolla's community and local businesses are finally welcoming the first La Jolla Village Merchants Association. La Jolla Blue Book, the La Jolla local business directory, is pleased to announce that their own Vice President, Scott Levin, is a recently elected member of the board.

The La Jolla Village Merchants Association (LJVMA) is set to run the La Jolla Business Improvement District and consists of 14 elected members on the Board of Directors. The involvement of Levin and La Jolla Blue Book, a directory that has been integral to the business and residential community of La Jolla since 1937, looks very promising for the goals of the LJVMA.

Representing the La Jolla Blue Book, Scott Levin was elected because of his unique and vast knowledge of the community. He states, "This is a great honor and we on the Board have a great responsibility to act quickly, intelligently and without any waste. I think we all share this common goal."

La Jolla's reputation has grown throughout San Diego and across the country as a gorgeous tourist destination and thriving business district. La Jolla Blue Book and the La Jolla Village Merchants Association hope to further advance the physical, economic, and social environments of this community.

The La Jolla Village Merchants Association will control a substantial budget estimated to be around $350,000 and is charged with improving business conditions, beautifying the community and making it the destination location for San Diego residents and tourists to visit and shop.

About La Jolla Blue Book

La Jolla Blue Book ( is La Jolla's business and community directory. Available in its full form in print since 1937, by Blue Book Publishers Inc., the company also offers business and community listings online with its complete and accurate online directory. Committed to serving locals and visitors alike, La Jolla Blue Book provides information on everything from La Jolla hotels and transportation to health care and schools. La Jolla Blue Book also promotes local businesses and educates local residents and tourists on all goings on in La Jolla through its social media accounts with Twitter (@lajollabluebook) and Facebook.