SOURCE: La Panzanella Artisanal Foods Co.

May 02, 2016 09:00 ET

La Panzanella Introduces Croccantini Bites Seasoned Snack Crackers

Three Bold Flavors; Eye-Catching Re-Sealable Packaging; Smaller Cracker Format; Same All-Natural Artisanal Recipe; Debuting in June at the Dairy-Deli-Bake Expo and Fancy Food Show

SEATTLE, WA--(Marketwired - May 02, 2016) -  La Panzanella® Artisanal Foods Co., maker of America's number one specialty food cracker, introduces Croccantini® Bites, ideal for today's on-the-go generation seeking healthy, natural and palate-pleasing snacks. The new Croccantini Bites will launch in June with three bold flavors and a newly-designed 4.75-ounce re-sealable, stand-up pouch at a suggested retail price of $3.99.

Generations-Old Recipe with 21 st Century Twist

The new Croccantini Bites are based on La Panzanella's original recipe, but add baked-in, natural herbs and finished with a light seasoning on top. The new crackers are truly bite-sized and about half the size of the company's popular Croccantini Minis.

  • Italian Herb - a perfect blend of Italian flavors inspired by a fresh herb garden
  • Sundried Tomato & Basil - the warm flavor of sundried tomatoes balanced with the sweetness of basil
  • Spicy Olive - a savory, olive flavor with spicy red pepper adding a touch of heat

"La Panzanella is delighted to introduce our new Croccantini Bites that are right on target with the latest trends in healthy snacking and consumers' growing desire for bold, spicy flavors," said Paul Pigott, CEO of La Panzanella. "In creating the new Bites, we remained true to our original recipe and the hand-crafted nature of our product using only natural, wholesome ingredients. Our customers have come to love the unique crunch and texture of our Croccantini crackers and now they get all of that plus new exciting flavors in a snacking format." 

Croccantini Bites contain no preservatives and offer multiple benefits to diet- and health-conscious consumers at 110 calories per serving:

  • All natural
  • Low-fat
  • Lactose-free
  • Cholesterol-free 
  • Non-GMO (certification pending)
  • Vegan
  • Certified Kosher Parve

New Packaging for Flexible Merchandising and Portability

The Croccantini Bites stand-up, pouch-style packaging provides grocery, convenience and specialty food stores flexibility in merchandising the product. The product can easily be displayed on shelves, wire racks, baskets or temporary shipper displays. In addition, the Croccantini Bites packaging has a brand new look-and-feel with a bright-colored banner sweeping the front of the package to designate each flavor and a window to view the product, designed to draw the attention of shoppers. The package is also re-sealable to preserve freshness and deliver customer convenience.

Croccantini Bites Featured at Industry Food Shows

La Panzanella will be exhibiting its full line of artisanal crackers, including the new Croccantini Bites, at the Deli-Dairy-Bake Expo June 5-7 in Houston (booth #1245), and the Fancy Food Show June 25-27 in New York City (booth #461). Samples of the new Croccantini Bites will be available to show attendees for sampling at the La Panzanella booth.

About La Panzanella® Artisanal Foods Co. 

Seattle-area based La Panzanella® Artisanal Foods Co. is part of the family-owned company, Madrona Specialty Foods. The company's mission is to create uniquely-crafted and always delicious artisan foods. From all natural, non-GMO verified line of Italian Croccantini® crackers to European inspired, all natural Dolcetini® artisan cookies, La Panzanella products are made with recipes and traditions handed down through generations and preserved today. All products are certified Kosher. Visit the company website at www.lapanzanella.com or social sites including Facebook, Instagram and Pinterest.

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