SOURCE: Lisa Elia Public Relations

Lisa Elia Public Relations

June 22, 2011 15:08 ET

LA PR Expert Lisa Elia Provides Entrepreneurs With Rare Opportunity to Meet High-Level Press Members at Meet the Media Day 2011

LOS ANGELES, CA--(Marketwire - Jun 22, 2011) - Lisa Elia Public Relations announces Meet the Media Day 2011, an event created to help entrepreneurs and small business owners learn about media relations, public relations planning and securing great publicity placements. Guests will learn from a panel of 12 members of major media outlets, discussing their likes, dislikes and what makes them want to cover a person or product. There will also be opportunities for guests to network with the other 300 entrepreneurs who will be in attendance and to learn about the newest and best business tools. The event takes place on Saturday, October 15, 2011 from 8:30 a.m. to 5:30 p.m., at the Fairmont Miramar, 101 Wilshire Boulevard, Santa Monica, Calif. To view a video about the event, visit

The expert media panelists who will be sharing their thoughts and opinions at Meet the Media Day include:

  • Frank Baker, Assistant Bureau Chief, Associated Press (LA Bureau)
  • Nancie Clare, Editor of LA, the Los Angeles Times Magazine
  • Danielle Datu, Associate Editor for the Style Network's website,
  • Mandalit del Barco, Assignment Correspondent, NPR (National Public Radio)
  • Nicole Dorsey-Straff, Contributing Editor to Organic Spa Magazine and Contributor to Parents, Shape and Ladies' Home Journal
  • Stephanie Drachkovitch, Executive Vice President of 44 Blue Productions
  • Lisa Garr, Creator and Host of The Aware Show on KPFK
  • Steven Gregory, Reporter, Clear Channel Worldwide and KFI-AM
  • Shelley Levitt, Managing Editor of The Style Glossy and Contributor to MORE, WebMD, Weight Watchers Magazine, Daily Glow and CBS Watch Magazine
  • Peg Moline, Editor-in-Chief, Natural Health and Fit Pregnancy
  • Nicole Prentice, Producer, Good Day LA on FOX TV
  • Sari Tuschman, Editor-in-Chief, Los Angeles Confidential

CEO and Founder of Lisa Elia Public Relations, Lisa Elia, and her team have a special Media Jumpstart Program that begins July 1 through which they prepare clients for one-on-one meetings with the media panelists at Meet the Media Day. Preparation includes message clarification, media training, press kit development and insider tips on creating strong media relationships.

All attendees at Meet the Media Day will benefit from knowledge Elia shares, based on her more than 20-year career in the PR industry. She will provide tips on creating an online press room, unique pitches, using social media and changing technology to reach the media, video strategies and more. Elia will even incorporate on-the-spot media training on stage, for brave volunteers. Each attendee will receive a booklet containing specific PR tips, questionnaires and information prepared by Elia and her team.

Elia, an LA PR pro who has secured placements for clients with The Oprah Winfrey Show, CNN, E! Entertainment, Time, and hundreds of other outlets, provides a few tips to get entrepreneurs and businesses moving in the right direction:

"1. Do your homework. If you want to be known as an expert, have something new to add to the world conversation and be up on what's going on in your field.

2. Use your blog to attract media attention, by writing about current, newsworthy items and including terms for which journalists and producers may be searching.

3. Use social media to follow your favorite journalists, producers and media outlets, but don't pitch them this way: most still prefer e-mailed pitches."

Meet the Media Day begins with networking and a continental breakfast, followed by PR planning and strategies from Elia and media panel Q&A. Lunch is provided for all guests. In the afternoon Elia's Media Jumpstart Program clients will have one-on-one meetings with members of the media panel in a private room while Elia will conduct a Q&A and live PR coaching session with the other event attendees. The day ends with additional networking.

Tickets are $195, including all discussions, panels, breakfast and lunch. Spots in the Media Jumpstart Program are available and cost $2,997: registration ends June 30. Sponsorships are available.

To register for Meet the Media Day or the Media Jumpstart Program or for sponsorship information, visit or call 310-479-0217.

Contact Information

  • Media contact:
    Jade Calder
    Phone: 310-479-0217
    e-mail: Email Contact