SOURCE: La Roche-Posay

La Roche-Posay

February 03, 2015 08:00 ET

La Roche-Posay Launches 3rd Annual "Dermatologist from the Heart" Program in Canada

Winnipeg Doctor Received $10,000 Grant in 2014 for His Altruistic Project to Help First Nations People

TORONTO, ON--(Marketwired - February 03, 2015) - La Roche-Posay today announced its groundbreaking "Dermatologist from the Heart" initiative will return to Canada for a third year, awarding a $10,000 CDN grant to the most compassionate project spearheaded by a dermatologist seeking to enhance their patients' quality of life. 

Launched in partnership with La Fondation La Roche-Posay and demonstrating the altruism of the brand in its approach to skin care, "Dermatologist from the Heart" aims to encourage projects designed to improve the quality of life of patients. Last year, Dr. Lorne Hurst from Winnipeg, MB was awarded a $10,000 grant for his plan to provide First Nations People with sun-protective clothing that will be modified slightly in order to be distinctive and promote cultural acceptance.

"I am very grateful to the panel at La Roche-Posay and the Dermatologist from the Heart program," said Dr. Hurst, MD, FRCPC. "The true beneficiaries of this grant will be the First Nations People who suffer from a condition known as Polymorphous Light Eruption of North American Indians. It is my hope that by starting this project in a small local setting it can grow on its own through First Nations gatherings and thus expand across borders as an indigenous initiative."

"With our 3rd annual 'Dermatologist from the Heart' program, we're looking for more generous-spirited Canadians initiatives like the one submitted by Dr. Hurst," said Josée Bordeleau, Medical relations and communications, La Roche-Posay. "We're confident this year's applicants will continue our goal of making the invaluable skills, knowledge and expertise of dermatologists available to the broader public."

To be eligible for this year's competition, entrants must submit a grant proposal to La Fondation La Roche-Posay, under the aegis of Fondation de France, outlining their existing or future community-minded project. The application can be submitted by a single dermatologist or a group, and the initiative must be patient-centered, run at the national level and fall under one of the following five categories:

  1. Information and prevention - these may include information workshops, disease-prevention advice, school initiatives and screening campaigns
  2. Health professional training - these may include nurses, dermatologists, other doctors or professionals
  3. Advice and support - such as psychological support for patients and those around them, helping patients to accept their illness, lifestyle advice and improving self-esteem
  4. Improving social integration - including make-up workshops, behavioral therapies, activities for children with skin diseases and group support sessions
  5. Improving access to healthcare - such as free screening, free consultation, physicians visits, consultations in remote areas

Judged on originality, creativity, impact on patients' quality of life, method and feasibility, each submission will be assessed by a five-member, all-Canadian judging panel of dermatologists, including: Dr Kirk Barber (Calgary), Dr. Vince Bertucci (Ontario), Dr. Marc Bourcier (Moncton), Dr. Chi-ho Hong (Surrey), and Dr. Catherine McCuaig (Quebec).

All dermatologists practicing in Canada are eligible to apply. Interested applicants must submit their succinct one (1) page grant proposal, in Word or PDF format, by 5:00pm EDT on June 15, 2015 to:

La Roche-Posay Laboratoire Dermatologique
Reference: "Dermatologist from the Heart" in the subject line of your email

About the "Dermatologist from the Heart" Program
Committed to working alongside dermatologists, La Roche-Posay created its namesake foundation in 1995 to encourage dermatological research in the fields of clinical medicine, biology and pharmacology. The "Dermatologist from the Heart" program is the latest initiative to join the La Fondation La Roche-Posay's several other global community-oriented programs, which include the Atopy Schools initiative that helps atopic dermatitis patients and their families face the challenges of the disease, as well as the Corrective Make-Up Workshops, which are devoted to instilling self-confidence in patients suffering from skin lesions.

La Roche-Posay is a division of L'Oréal Canada, a wholly-owned subsidiary of L'Oréal Group, the largest cosmetics company in the world. Headquartered in Montreal, L'Oréal Canada had sales of over $1 billion in 2013 and employs more than 1,200 people. The company's prestigious portfolio of over 30 brands encompasses all aspects of beauty.

For additional information about La Roche-Posay, visit and "like" the La Roche-Posay Facebook page at

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