La Roche-Posay

La Roche-Posay

October 25, 2010 16:20 ET

La Roche-Posay/Moisturizer: Like a Winter Coat for Your Skin

Protecting the skin is a must during the cold season for over two million Canadians suffering from eczema

MONTREAL, QUEBEC--(Marketwire - Oct. 25, 2010) - With autumn here and winter around the corner, this is the season when an estimated two million Canadians will suffer most from eczema, a skin condition characterised by painful red, swollen, itchy, and flaky skin. In some cases the itching and redness is so severe and intense, sufferers scratch themselves until they bleed, increasing the risk of secondary infection. Some children are even bullied at school because of the look of their skin. This is why prevention becomes the most important part of fighting this life-altering condition. One of eczema's sufferers best tool during the cold season is to bundle up with a coat of moisturizer to protect the skin from antigens.

Not all moisturisers are created equal

Finding an effective moisturizer can be a complicated endeavor, which involves understanding the ideal composition. There are three key components to all moisturizers: humectants, occlusives, and emollients and the best moisturizer will have the right balance of all three. A long-time favourite of dermatologists for their patients with very dry skin and eczema, Lipikar Balm AP, is renowned to help re-build the skin's hydrolipidic film by using a powerful combination of emollients and humectants (shea butter, glycerine and canola oil). A new active ingredient called niacinamide, has also recently been added, making it the only 24 hr anti-scratching, quick-dress texture product on the market.

Because Lipikar Balm AP has been so effective at alleviating very dry skin and eczema, the Eczema Society of Canada has given a Seal of Acceptance to Lipikar Baume AP by La Roche-Posay. The Seal of Acceptance is offered to products that are made for people with eczema and aims to provide patient empowerment, education, and support. Products that bear the Seal of Acceptance have met the necessary criteria established by the Eczema Society of Canada's Scientific Review Panel, and thus are free of ingredients that are known to be irritating to patients with eczema.

Supporting the Eczema Society of Canada

La Roche-Posay is supportive of the Eczema Society of Canada in its efforts to help eczema sufferers. For every Lipikar Baume AP sold in participating pharmacies across Canada from October 24, 2010 to February 20, 2011, La Roche-Posay will donate one dollar to the Eczema Society of Canada. To thank consumers for participating in the campaign, La Roche-Posay will also give them a complimentary 200 ml Lipikar Surgras, a gentle cleanser for dry skin, with the purchase of a Lipikar Baume AP 400 ml; while quantities last.

Eczema is estimated to affects over two million Canadians

The majority of eczema cases are diagnosed in early childhood, affecting close to 25% of children. It is estimated that 50% of them that have parents with atopic dermatitis, suffer from the condition. When both parents are affected, that number rises to 80%. "The troubling fact is that eczema is clearly on the rise, notably in industrialized countries," explains Dr. Alfred Balbul, dermatologist and professor in the Dermatology department at McGill University. "Since 1960, the prevalence of eczema has increased from 5 to 10 % of the population, now it affects up to 25 % in 2010. Studies show that the steady increase of this chronic condition is generally attributed to allergens and irritants that trigger the immune system."

Getting support

Founded over a decade ago by dermatologist Dr. Bernice Krafchik and a concerned group of parents, the Eczema Society of Canada is a registered Canadian charity dedicated to supporting eczema sufferers and those who care for them. The Society's mandate is to support, educate, raise awareness and contribute to eczema research. "Sometimes, simply knowing how important basic routines such as taking baths and applying a good moisturizer daily, can go a long way in preventing flare ups," explains Amanda Cresswell-Melville, the ESC's executive director. "Our Society hopes that with better exchange of information, eczema sufferers will be able to live more comfortable lives."

Tips from the Eczema Society of Canada

  • Choose a moisturizer formulated for sensitive skin or eczema.

  • Avoid moisturizers that have high water content (e.g., lotions) as they can actually dry skin.

  • Find a moisturizer that includes a good balance of all three moisturizing components.

  • Choose a brand that the eczema sufferer's sensitive skin will tolerate and which has a pleasant texture he or she will enjoy using. This is the best defence against recurrent flares.

  • Chose a product that fits within your budget, however do consider the cost and quality of the product. Sometimes what seems like an inexpensive moisturizer can end up being more costly since you have to apply more to obtain similar results.

About La Roche-Posay

La Roche-Posay is the most widely recommended brand by dermatologists in Canada. Its range of non-comedogenic products are recognized as being suitable for the most sensitive skin. Lipikar is part of its bodycare line which is available in pharmacies throughout Canada. La Roche-Posay Laboratoire Dermatologique is a division of L'Oréal Canada, a wholly-owned subsidiary of L'Oréal Group, the largest cosmetics company in the world. L'Oréal celebrated its 100th anniversary in 2009. Headquartered in Montreal, L'Oréal Canada had sales of 849 million in 2009 and employs 1,200 people. The company's prestigious 25-brand portfolio encompasses all aspects of beauty.

To get support, people can contact the Eczema Society of Canada at 905 535-0776. They can also visit the new Facebook page for the $1 donation campaign where patients will be able to watch conferences with skin experts, ask questions, exchange tips and much more.

Visit the website of The Eczema Society of Canada (

Watch the video about the campaign :

Visit the Facebook page :

Visit the website of La Roche-Posay ( and

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