La Senza Express

La Senza Express
La Senza Corporation

La Senza Corporation

October 15, 2007 15:00 ET

La Senza Takes on Beauty!

Lingerie Leader To Launch Victoria's Secret Beauty in Its Canadian Stores.

MONTREAL, QUEBEC--(Marketwire - Oct. 15, 2007) - La Senza is pleased to announce that the extremely popular Victoria's Secret Beauty line will now be available in Canada exclusively in La Senza stores throughout Canada.

"We are very excited to be introducing the Victoria's Secret Beauty line into Canada," says Laurence Lewin, president and co-founder of the La Senza Corporation. "This arrangement is ideal for La Senza and Victoria's Secret Beauty and the line coordinates perfectly with the image of La Senza and offers our customers an outstanding shopping experience. This is a volume business."

The extensive line which answers women's most important beauty needs is comprised of gorgeous lip glosses and eyeshadows as well as a sumptuous bodycare collection and two enchanting fragrances. Earlier this year, La Senza launched a 10-store market test in key areas throughout the country. The 6-month trial was successful and did not dilute La Senza's core business.

Victoria's Secret Beauty will have a dedicated zone in each store where customers will be able to shop its wide-array of products.

Commencing in Mid-October, Victoria's Secret Beauty products will be available in Canada exclusively at all La Senza and La Senza Express stores.

Photography available upon request

Contact Information