ONE DROP

ONE DROP

October 02, 2011 18:00 ET

La Soiree One Drop, As Part of the Premiere Gala of Michael Jackson The Immortal World Tour by Cirque du Soleil®, Raises Funds in Support of One Drop's Project El Salvador

MONTREAL, QUEBEC--(Marketwire - Oct. 2, 2011) - LA SOIRÉE ONE DROP, a benefit event in support of water for all, took place this evening to coincide with the premiere gala of Michael Jackson THE IMMORTAL World Tour™, the brand new show by Cirque du Soleil®. Attended by Guy Laliberté, Chair of ONE DROP and Founder of Cirque du Soleil; Garou, proud spokesperson of ONE DROP; and Maud Fontenoy, ambassador for ONE DROP France and UNESCO spokesperson for the oceans, the event raised a total of $ 750 000. Proceeds from LA SOIRÉE will contribute to financing ONE DROP's Project El Salvador and help raise individual and community awareness of water-related issues, both on local and international level.

More specifically, through its Project El Salvador, ONE DROP seeks to improve the quality of life and earning power of the inhabitants of Cacaopera and Corinto in the Morazàn department—the country's poorest region. This initiative will directly impact some 12,000 men, women and children. It will furthermore affect the lives of more than 22,000 individuals indirectly through the project's social art and popular education program.

"ONE DROP acts as an agent of change by joining forces with local organizations to help improve living conditions and reduce poverty in El Salvador," Guy Laliberté declared. "There is still much to be done on an individual and collective level before this dream of water for all becomes a reality—one step at a time in solidarity. This evening in Montreal, we have taken another step towards the dream of water for all—a source of life and a creative force for development. I will continue reaching out to the world to make this dream a reality, one drop at a time, one step at a time, for future generations."

Water, a creative force for development

ONE DROP and its loyal partners have worked relentlessly over the last three years to directly raise the awareness of a quarter of a million people with respect to the importance of water in our lives. Since the creation of ONE DROP, some 25,000 people now enjoy direct access to water and its benefits. A total of $41 million in donations has been collected from every part of the world.

LA SOIRÉE ONE DROP in Montreal: A show of solidarity

LA SOIRÉE was an opportunity to support ONE DROP while celebrating the world premiere of Michael Jackson THE IMMORTAL World Tour, the latest creation from Cirque du Soleil. This extraordinary event took place at Hôtel le Crystal and was attended by Geneviève Borne, Andrée Watters, Sylvain Cossette, Ima, Mitsou, Marie-Saint Pierre, Stéphane Quintal and Éric Lapointe. ONE DROP is pleased to be able to count on the generosity of its founding partners, Cirque du Soleil and Royal Bank of Canada, as well as the support of Air Canada and Hôtel Le Crystal.

LA SOIRÉE ONE DROP will continue to spread the ripple effect in favour of access to water for all at similar events in Los Angeles on November 10, Paris on November 23 and Las Vegas on December 3.

Watch LA SOIRÉE ONE DROP live streamed online at goodnesstv.org or at ONEDROP.org, or the delayed transmission at goodnesstv.org/fr/profil/ONE_DROP/. The best photos of LA SOIRÉE ONE DROP will be available on Monday October 2 on the following link: www.flickr.com/photos/onedropfoundation/collections/

About ONE DROP

ONE DROP – an initiative of Guy Laliberté, Founder of Cirque du Soleil - is an international non-governmental organization (NGO) founded on October 29, 2007 in Montreal, Canada. Water is essential to life. Access to safe water gives communities the chance to learn, develop and thrive. That is why ONE DROP works on several fronts to make a real difference. With its unique arts-based approach, ONE DROP helps to ensure sustainable development for communities by implementing educational projects, providing adapted solutions for access to safe water and granting microfinance loans. Creative projects led by ONE DROP worldwide seek to raise the population's awareness of water-related issues and to encourage the adoption of responsible water management practices. To learn more, visit www.ONEDROP.org.

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