SOURCE: SLI Systems, Inc.

September 12, 2006 08:00 ET

LabSafe Deploys SLI Systems' Search Solutions to Put Critical Medical Information in Customers' Hands More Quickly

Online Laboratory Products and Services Provider Generates More Sales Through SLI's Managed Site Search and Automated SEO Offerings

CUPERTINO, CA -- (MARKET WIRE) -- September 12, 2006 -- SLI Systems, Inc., a provider of on-demand search services for Internet and e-commerce sites, today announced that LabSafe (www.labsafe.com), an online provider of medical laboratory products and services, has implemented the company's hosted site search and automated search engine optimization (SEO) offerings. Since deploying SLI Systems' Learning Search and Site Champion just a few months ago, LabSafe has seen a steady increase in revenues derived directly from the managed solutions, by delivering more relevant search results to site visitors and increasing its ranking on searches conducted on Internet search engines like Google and Yahoo!

LabSafe has experienced an added benefit from working with SLI Systems in eliminating frequent problems it encountered with its previous site search solution, stemming from too many search queries that overloaded the company's servers and brought them to a standstill. Because SLI's offerings are hosted entirely on SLI's own servers, which can handle upwards of 20 million searches a day, LabSafe no longer worries about the negative impact of abundant search-bot activity during peak traffic periods, and the issues with site performance have completely disappeared.

"Our mission is to expand the field of preventative medicine by increasing consumer access to affordable laboratory tests and laboratory testing education," said Brian Lunn, CEO of LabSafe. "If people can't find what they're looking for on our site, then we're not doing a good job of putting critical information in their hands. SLI Systems has been a life saver to us -- and our customers -- because they deliver the results people look for when searching on our site. The increases in sales and positive feedback we've seen are evidence."

About Learning Search and Site Champion

Based on SLI's patented "Learning Search" advanced analytics engine, the company's hosted site search and automated SEO solutions "learn" from user behavior by tracking the search terms people use on a retailer's site and the resulting items they click on. The SLI solutions give retailers greater insight into what terms they should be both linking products to and including in product descriptions, and which products are the most popular for various keywords. As a result, retailers can ensure the products people are searching for show up in the right searches -- whether those searches are conducted on their own sites or on an Internet search engine like Google.

Learning Search is a hosted site search solution that continually tracks visitors' aggregate search terms and the corresponding items clicked on, and uses that data to deliver results based on popularity. For example, if someone searches on "Blood Test," Learning Search automatically ranks the items so that those with historically higher click-rates are listed at the top. Learning Search also shows how many products exist and in what categories, and gives visitors the option to sort the results by ascending or descending prices, or filter by category. Learning Search is supplemented with a new, free Site Search Feedback Tool, which is designed to help e-commerce and other Web sites better understand the quality of their site search functionality based on customer input. More information is available at http://www.sli-systems.com/feedback.

Site Champion is an automated search engine optimization service that integrates with Learning Search, tracking visitors' search terms and using them to automatically create related search links for each page of a retailer's site. When visitors click on these 'related search' links they are presented with site search results for that term, directing them to additional relevant content and commerce opportunities -- making it easier for a site's visitors to find what they want, and helping retailers generate more sales. The links also drive more natural search traffic to the retailer's site by giving the retailer's results pages links that are crawled by search engine spiders.

"It's a good feeling to know we're helping companies like LabSafe that have such a worthwhile purpose," said Dr. Shaun Ryan, CEO of SLI Systems. "The benefit of our managed offerings is that there's no up-front or ongoing work for the retailer; they just get to sit back and watch the positive results come in. This makes it easy for companies like LabSafe to stay focused on the important work they do."

More than 100 online retailers and other companies are using SLI Systems' hosted offerings, including NBC, Tupperware, Fright Catalog, NRS (Northwest River Supplies), and many more.

About SLI Systems

SLI Systems is a leading provider of managed site search services for e-commerce and other Internet sites that learn from user behavior to improve visitors' search experiences. SLI Systems' hosted site search, and automated SEO and SEM solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable customer information. Unlike traditional search software, SLI Systems' patented technology continuously "learns" from the behavior of visitors over time to deliver more relevant results. Current customers include Etronics.com, NBC, Tupperware, ULTA, Chiasso and others. SLI Systems is a privately held company, with offices in Silicon Valley, London, and Christchurch, New Zealand. For more information, visit www.sli-systems.com.

Contact Information

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