Contact Information: FINANCIAL MEDIA AND INVESTOR CONTACT: Connie Hamblin 616/772-1800 GENERAL MEDIA CONTACT: Craig Piersma 616/772-1800 EXCHANGE:NASDAQ Global Select Market SYMBOL:GNTX WEBSITE:www.gentex.com
Lack of Driver Awareness and Rear Blind Spots May Make Backing Up a Dangerous Activity
| Source: Gentex Corporation
ZEELAND, MI--(Marketwire - August 29, 2007) - Even though most drivers consider backing up a
"dangerous activity" and over half have experienced either a backup
accident or "close call," few drivers actually take the time to walk behind
their vehicle to check for potential obstacles. In fact, nearly 60% said
they "rarely" or "never" look behind their vehicle before backing up. These
findings are from a research study conducted by The Planning Edge, Inc., an
independent research and analysis firm based in Birmingham, Michigan.
This apparent lack of driver attentiveness, combined with the large rear
blind spots associated with many of today's vehicles, are the primary
contributors to millions of dollars in property damage accidents, thousands
of injuries and nearly 200 backover fatalities annually. In response,
automakers are increasingly offering "backup assist" features in the form
of sensor-based audio and/or visual alerts and rear camera display (RCD)
systems.
Rear camera systems enable drivers to see real-time video images of the
area behind the vehicle while backing up. A typical system has a video
camera located at the rear of the vehicle and a display located in the
center console or instrument panel (usually as part of a navigation system)
or in the rearview mirror.
The Planning Edge research, commissioned by Gentex Corporation, the leading
supplier of automatic-dimming rearview mirrors to the worldwide automotive
industry, was conducted nationwide with current owners of 2005-2007 model
vehicles. Survey participants included individuals who own vehicles with
RCD in the navigation display, other vehicle owners who have a navigation
system without RCD, and vehicle owners who did not have either system. A
summary of the research findings is available at the following link:
http://media.marketwire.com/attachments/EZIR/217/361839_RCDResearchSum77.pdf
The study found that most drivers would want the rear camera feature on
their next vehicle. Drivers also said they prefer that the display be
located in the rearview mirror because the mirror is in the natural line of
sight and allows the driver to view the display and reflected scene
simultaneously. Gentex recently introduced technology that integrates the
rear camera display in its auto-dimming rearview mirrors, and is currently
shipping the product for five different vehicles. It is currently port- or
dealer-installed equipment on the Mazda CX-9, and is factory-installed
equipment as a stand-alone option on the Ford F-150 and Expedition, and the
Lincoln Navigator and Mark LT.
"There is significant interest from our customers to offer mirror-based
rear camera displays on their vehicles because they're easy to integrate,
quick-to-market and are not tied to expensive navigation systems," said
Gentex Chairman and Chief Executive Officer Fred Bauer. "These latest
research findings demonstrate a strong consumer appeal for rear camera
systems and for the rearview mirror as an intuitive and ergonomic location
to display rear camera images."
The Gentex technology results in an LCD display that appears automatically
through the auto-dimming mirror's reflective surface when the vehicle is
shifted into "reverse". The unique capability for the display to appear
through the mirror's surface is made possible by Gentex's proprietary
"transflective" coatings and lighting techniques, which result in a bright,
high-resolution color image.
According to the research, consumer awareness of rear camera systems is
high. In addition, 83 percent of drivers want a rear camera system on their
next vehicle, and 77 percent would prefer that the display be located in
the rearview mirror.
There currently is legislation pending related to rear back-up aids (H.R.
1216 -- also known as the "Cameron Gulbransen Kids and Cars Safety Act of
2007", that is intended "to direct the Secretary of Transportation to issue
regulations to reduce the incidence of child injury and death occurring
inside or outside of light motor vehicles, and for other purposes."
Additional information on H.R. 1216 is available at
http://www.kidsandcars.org/. The National Highway Traffic Safety
Administration's report, "Vehicle Backover Avoidance Technology Study -
Report to Congress," is available at the following link:
http://www.nhtsa.dot.gov/staticfiles/DOT/NHTSA/Vehicle%20Safety/Studies%20&%20Reports/Associated%20Files/BackoverAvoidanceTechStudy.pdf.
Founded in 1974, Gentex Corporation (NASDAQ : GNTX ) is an international
company that provides high-quality products to the worldwide automotive
industry and North American fire protection market. Based in Zeeland,
Michigan, the Company develops, manufactures and markets interior and
exterior automatic-dimming mirrors that utilize proprietary electrochromic
technology to dim in proportion to the amount of headlight glare from
trailing vehicle headlamps. Many of the mirrors are sold with advanced
electronic features, and more than 96 percent of the Company's revenues are
derived from the sale of auto-dimming mirrors to nearly every major
automaker in the world.