SOURCE: Johnson & Johnson Consumer Inc.

Johnson & Johnson Consumer Inc.

September 28, 2015 14:49 ET

The LACTAID® Brand Kicks-Off the No More Dairy Envy Campaign With National Coffee Day Celebration on September 29th

FORT WASHINGTON, PA--(Marketwired - Sep 28, 2015) - In an effort to empower the one in four Americans who experience dairy sensitivity due to lactose, the LACTAID® Brand is teaming up with dairy sensitive actress Judy Greer to launch the LACTAID® No More Dairy Envy campaign. Together, the LACTAID® Brand and Greer will take on the food envy craze one delicious helping of dairy at a time and provide exclusive experiences to indulge in the goodness of dairy without any unwanted discomfort -- starting with National Coffee Day on September 29th.

"I truly love milk, ice cream, cheese -- really anything made from milk -- so when I realized that I was sensitive to dairy due to lactose, I immediately had a serious case of food envy, or more specifically, Dairy Envy," said Greer. "A warm, creamy latte is my personal favorite, and thanks to LACTAID® I don't have to sacrifice the great taste of real milk."

Each year Dairy Envy reaches a fever pitch on National Coffee Day, leaving those who struggle with dairy sensitivity unable to fully enjoy the celebration. In fact, a recent survey from the LACTAID® Brand reveals that 77% of dairy sensitive and lactose intolerant coffee drinkers surveyed are envious of people who can drink real milk in their coffee without thinking about the consequences.1 Since LACTAID® is 100% real milk just without the lactose, LACTAID® provides an opportunity for consumers to enjoy the great taste and nutritional benefits of real dairy without undesirable consequences such as stomach discomfort.

To officially kick off the campaign, the LACTAID® Brand has partnered with Birch Coffee, a leader on today's premium coffee scene, to celebrate National Coffee Day. From 7:00 am EST to 10:00 am EST tomorrow, September 29th everyone is invited to visit Birch Coffee locations across Manhattan to enjoy a complimentary creamy LACTAID® Latte, made from an exclusive blend of Birch Coffee and LACTAID® Milk. To show coffee lovers there's a better way to enjoy their favorite coffee treat, Judy Greer will be handing out lattes at Birch Coffee's flagship store located on 21 East 27th Street.

"At Birch Coffee, we understand the importance of a perfect cup of coffee with real milk and wouldn't want our consumers to jeopardize their coffee tastes based on their dairy sensitivities that are due to lactose," says Paul Schlader, Birch Coffee co-owner and roaster. "Teaming up with LACTAID® felt like a natural fit and fun way to celebrate National Coffee Day, and we're excited to offer folks a chance to enjoy their coffee just the way they like it."

Those outside of New York City can still join in on the fun! Coffee lovers and those with dairy sensitivity due to lactose can follow LACTAID® on Facebook and Twitter to find out how they can elevate their coffee game by entering for the chance to win a LACTAID® National Coffee Day prize-pack, complete with LACTAID® Milk, an exclusive Birch Coffee roast and other premium coffee gear. Finally, to continue the National Coffee Day celebration, consumers can check out www.Lactaid.com to download coupons with up to $4 in savings and learn more about how LACTAID® Brand can help combat Dairy Envy today and every day. 

"LACTAID® is a brand that is committed to giving people the joy of dairy without the discomfort from lactose," said Jennifer Cullen, Director of Marketing at Johnson & Johnson Consumer Inc. McNeil Consumer Healthcare Division. "We are thrilled to launch this campaign in partnership with Judy Greer and Birch Coffee to help educate consumers on how they can combat their Dairy Envy with LACTAID® and fully enjoy real milk experiences without suffering from the unwanted discomfort."

1 Wakefield Research survey conducted between September 8 and September 17, 2015 among 501 nationally representative U.S. dairy sensitive and lactose intolerant adults ages 18+. Survey sponsored by the LACTAID® Brand.

About The LACTAID® Brand
The LACTAID® Brand has worked for over 30 years to introduce high quality products that help those with dairy sensitivity due to lactose enjoy real dairy without a second thought. LACTAID® Dairy Products are 100% real dairy, just without the lactose, so they are easy to digest with no discomfort. LACTAID® Products -- including milk, ice cream, cottage cheese, egg nog and dietary supplements -- can help people who have sensitivity to lactose digest dairy products without stomach discomfort so they can enjoy the creamy, delicious taste of dairy that they love.

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