SOURCE: Laga Designs International, Inc.

October 27, 2007 11:30 ET

Laga Handbags Recognized for Creating Post-Tsunami Business Opportunities

Co-Founder Roy Van Broekhuizen Presented Laga Handbags' Business Model to Irwandi Yusuf, Former Rebel-Turned Governor of Aceh, Sumatra, Indonesia

IRVINE, CA--(Marketwire - October 27, 2007) - Laga Designs International, Inc., the unique and stylish, Irvine-based premium handbag company, today announced its CEO, Roy van Broekhuizen, a.k.a. "Bagman" spoke at the Business Roundtable discussions on Aceh Trade, Investment and Tourism, held in San Francisco September 17, 2007.

Van Broekhuizen shared about his involvement in Aceh, presenting "Post-Tsunami US Marketing of Aceh Handicrafts: A Case Study." "I received an unexpected telephone call from an Aceh delegates' sponsor recognizing our work in Aceh, and asking for presentation at the event," said Van Broekhuizen. "This invitation led to a meeting with the current governor of Aceh, Irwandi Yusuf, the former rebel leader of G.A.M. (Aceh Freedom Movement) who is leading the movement of hope and prosperity for the Acehnese people."

At the one-on-one meeting, Yusuf commended Van Broekhuizen for his contribution to the people of Aceh, and with the members of Aceh delegates. "Yusuf and his delegates hope to form a union to develop a long-term strategy for trade promotion," added Van Broekhuizen.

Roy and Louise Van Broekhuizen launched Laga Handbags by signing a 4-year lease on a building in Banda Aceh, Indonesia. With one manager/trainer, a staff of 12 tsunami survivors, and partnered with an established local business team, they opened a training center and workshop to make premium quality, handmade, embroidered handbags. The concept was to import these handbags to the United States and create a consistent cash-flow system that would support the vision of helping 1200 survivors.

Currently, Laga Handbags has expanded its operations to include 130 survivors. The company has developed a consistent sales base in the United States and developed a philanthropic home-party business model with 28 Laga consultants throughout the country and selective boutiques. The Laga consultants showcase the Laga Handbags' product line while hosting home parties, adding another dimension to a united effort and joined-hands approach to promoting global restoration and hope.

About Laga Handbags

Commissioned by Saddleback Church in Lake Forest, Calif., and Rick Warren, Sr. Pastor/Author of best seller "The Purpose Driven Life" to help in the hard-core relief work immediately following the 2004 tsunami, Van Broekhuizen and his wife Louise, as a direct result of having read and put into practice the principles in the book written by their pastor, formed Laga Designs International, Inc. Their personal commitment led them to an endeavor to provide continuing employment and income for survivors in Aceh province, the area most devastatingly affected by the tsunami. Extending far beyond just the victims of the tsunami, Laga ultimately touches generations of families and entire communities. Its home-party network of Laga consultants are seeking to grow in the United States for the betterment of humanity at large. Please visit or call 1-888-LAGA-BAG.

Roy van Broekhuizen on Business Opportunity Radio to share the Laga Handbags Story

Contact Information

  • For more information:
    Roy van Broekhuizen
    Laga Designs International, Inc.