SEATTLE, WA--(Marketwired - Dec 13, 2016) - CFN Media Group ("CannabisFN"), the leading creative agency and digital media network dedicated to legal cannabis, today announced the publication of an article detailing Laguna Blends Inc.'s (
The global market for hemp-based CBD will grow from $90 million in 2015 to $450 million by 2020, according to the Hemp Business Journal's latest research, which represents a compound annual growth rate of nearly 60% over the five-year period. With a growing body of research highlighting its benefits, consumers are turning towards over-the-counter CBD-infused products to improve wellness and support overall health.
Laguna Blends is a leader in the distribution of hemp and cannabidiol products. Over the past year, the company has acquired the rights to two leading hemp-based CBD consumer product lines -- CBD Naturals bottled water and CannaCeuticals skin care products. The company plans to market these products through its online marketplaces and growing affiliate network.
Growing Product Portfolio
Laguna Blends has built a strong portfolio of science-backed products that target unique segments of the hemp and CBD industry.
The company's initial products include its 'Caffe' Protein Coffee developed with PNP Pharmaceuticals, as well as its PRO369 hemp protein single serve drink mixes developed in conjunction with Naturally Splendid Enterprises Ltd. These products were launched in March and generated more than $100,000 in revenue during their first eleven weeks on the market, according to company press releases.
In July, the company signed a letter of intent to acquire the rights to distribute ISO International LLC's CannaCeutical CBD skin care products across the United States, Europe, and Asia. Made with a pure, cosmeceutical-grade CBD extract from Switzerland, the skincare line provides anti-oxidant and anti-inflammatory properties to prevent the effects of aging. Clinical trials conducted by BioScreen Testing Services Inc. found a 100% improvement in skin appearance.
In October, the company signed a letter of intent to acquire a 60% equity interest in Carlsbad Naturals and exclusively license its products in Asia and Europe. The $1.8 million transaction also provides the company with a 120-day option to acquire the remaining 40% equity interest. With more than $500,000 in sales since August 2016, the company applies nanotechnology to increase the surface area of cannabinoids put in its bottled water product lines.
Sales & Marketing Strategy
Laguna Blends has a multi-pronged approach to marketing and distributing these products throughout the United States and around the world.
The company initially launched its 'Caffe' and PRO369 products through an affiliate network of over 100 individuals back in March. Since then, the affiliate network has grown to over 300 individuals and has been expanded to include business-to-business sales. These affiliates are supported by a pro athlete strategy that includes Canadian Football League Pro Emmanuel Arceneaux and NFL Champion Marvin Washington as brand ambassadors.
In addition to its robust affiliate network, the company has begun investing in online marketplace sales efforts. C&I Studios was hired in September to increase market awareness of its functional beverages and hemp protein products, while sales through online marketplaces have generated consistent results thus far. The company also announced European sales efforts to reach some of the region's largest retail chains and home shopping networks.
These efforts are supported by a recent oversubscribed private placement that generated $1,384,450 in proceeds. In addition to providing working capital to finance its growth, the strong demand for the private placement underscores investor confidence in the company.
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About Laguna Blends Inc.
Laguna Blends is a market leader in the distribution of hemp and CBD products. Laguna's growth strategy includes acquiring and incubating companies who formulate and or manufacture hemp products. Laguna Blends markets hemp and CBD products utilizing its B-to-B network along with driving traffic to its online marketplace. It's Laguna's intent to provide the highest quality hemp and CBD product experience for the end user, utilizing a proprietary nanotechnology in many of its consumable and topical skin care products.
Laguna is currently seeking joint ventures and acquisitions to expand its portfolio and will aggressively begin international expansion into Asia and Europe in 2017.
Laguna Blends:
ir@lagunablends.com
www.lagunablends.com
https://cbdskincream.com/
Join Us On Facebook: https://www.facebook.com/LagunaBlends/
Twitter: @LagunaBlends
Forward-Looking Information:
This news release contains "forward-looking information" within the meaning of applicable securities laws relating to statements regarding the Company's business, products and future the Company's business, its product offerings and plans for sales and marketing. Although the Company believes that the expectations reflected in the forward looking information are reasonable, there can be no assurance that such expectations will prove to be correct. Readers are cautioned to not place undue reliance on forward-looking information. Such forward looking statements are subject to risks and uncertainties that may cause actual results, performance and developments to differ materially from those contemplated by these statements depending on, among other things, the risks that the Company's products and plan will vary from those stated in this news release and the Company may not be able to carry out its business plans as expected. Except as required by law, the Company expressly disclaims any obligation, and does not intend, to update any forward looking statements or forward-looking information in this news release. Although the Company believes that the expectations reflected in the forward looking information are reasonable, there can be no assurance that such expectations will prove to be correct and makes no reference to profitability based on sales reported. The statements in this news release are made as of the date of this release.
Contact Information:
Contact:
Frank Lane
(206) 369-7050
flane@cannabisfn.com