SOURCE: BRICK BREWING CO. LIMITED

Brick Brewing Co. Limited

May 12, 2016 06:00 ET

Laker Beer and Pizza Pizza: The Perfect Combination

KITCHENER, ON--(Marketwired - May 12, 2016) -  Brick Brewing Co. Limited ("Brick" or the "Company") (TSX: BRB), Ontario's largest Canadian-owned brewery, today announced that they will once again partner with Pizza Pizza, Canada's leading pizza chain, in a joint promotional venture. For a limited time, inside specially marked 24 pack bottle packs of Laker Light, customers will find a coupon for a free slice of pizza.

"Laker Light 24 bottle packs are only $30.95 including deposit. On average, that's as much as a $7 savings over regular priced beer," said Sean Dennis, Director of Marketing at Brick Brewing Company. "The addition of a free slice of pizza inside specially marked packs of Laker Light truly is a testament of our commitment to continually give Ontario beer drinkers the best beer-deal in Ontario."

"Laker Light is a multi-award winning beer at both the Canadian and Ontario Brewing Awards," said George Croft, President and CEO of Brick Brewing Company. "While we understand how important price is to beer drinkers, awards like these will also validate that the taste and quality of Laker Light is second to none. Partnering with an iconic Canadian company like Pizza Pizza that's committed to always serving the best food, made especially for you, really delivers great added value for our beer drinker."

"A hot slice of pizza and an ice cold beer is a winning combination," said Pat Finelli, Chief Marketing Officer for Pizza Pizza Limited. "And when it's brought to you by two great Canadian-owned companies, and the pizza is free, well that's even better."

About Brick Brewing
Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo premium craft beers with the popular Laker brand. In 2011, Brick purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Brick utilizes its leading edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

About Pizza Pizza Limited
With more than 730 locations across Canada, Pizza Pizza Limited is Canada´s pizza pioneer and a quick-service restaurant leader. The company operates two banners, Pizza Pizza and Pizza 73, that together with its network of operators and franchise partners, deliver quality food choices, diverse menus and exciting promotions for all tastes, lifestyles and budgets. Since 1967, Pizza Pizza Limited has been guided by a vision to provide the "best food, made especially for you" with a focus on quality ingredients, customer service, continuous innovation and community involvement. Visit www.pizzapizza.ca and www.pizza73.com for more information.

Forward-Looking Statements
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

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Contact Information

  • Contact Information:
    Sean Dennis
    Director of Marketing
    Brick Brewing Company
    (519) 742-2732
    info@brickbeer.com