SOURCE: BRICK BREWING CO. LIMITED

Brick Brewing Co. Limited

February 04, 2016 06:00 ET

Laker Beer Now More Prominent at The Beer Store

KITCHENER, ON--(Marketwired - February 04, 2016) - Brick Brewing Co. Limited ("Brick" or the "Company") (TSX: BRB), Ontario's largest Canadian-owned brewery, announced today that Laker Lager 24 bottle packs would be on display in The Beer Store during February and March. Laker Lager, with a free bonus tall can in every case priced at $31.95, will be a featured product in The Beer Store, on display in over 310 stores.

George Croft, President and Chief Executive Officer at Brick Brewing commented, "This opportunity to feature Laker Lager on lobby display is a tangible outcome of the recent work by the Premier's Advisory Council to improve beer retail practices in Ontario. Here at Brick Brewing, our ability to access The Beer Store display programs will more than double in 2016 versus a year ago! This gives us the ability to increase the exposure of Laker Lager to more beer drinkers, and invites them to experience the award-winning taste and quality of our products. We're taking advantage of this improved access to beer drinkers by offering our 24 bottle packs of Laker Lager at $31.95, with a free bonus tall can in every case. So now even more people will see Laker Lager is clearly the best beer deal in Ontario. Period," said Croft.

"We expect to see more positive changes in the weeks and months to come. Expanding The Beer Store shelf space for small brewers like Brick Brewing is underway now, and should take a few more weeks to complete. The rollout of beer into grocery is continuing and will see Laker more accessible for consumers across the province. This is a big win for beer drinkers in Ontario, and for small brewers like Brick Brewing," added Croft.

Look for Laker Lager 24 bottle packs with free bonus tall can in every case at your local TBS outlet.

About Brick Brewing

Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. In March 2011, Brick purchased the Canadian rights to the Seagram Coolers and now produces, sells, markets and distributes Seagram Coolers across Canada. In addition, Brick utilizes its leading edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

Image Available: http://www.marketwire.com/library/MwGo/2016/2/3/11G081377/Images/lkr_24_bott_eldp_press_release_image-023f0b359b58af649059fbae050d3cc4.jpg

Contact Information

  • Contact Information
    For further information:
    George Croft
    President & Chief Executive Officer
    (519) 742-2732 x147
    E-mail: info@brickbeer.com