SOURCE: BRICK BREWING CO. LIMITED

Brick Brewing Co. Limited

February 11, 2016 06:00 ET

Laker Beer Reaffirms Its Best Beer Deal in Ontario Position

KITCHENER, ON--(Marketwired - February 11, 2016) -  Brick Brewing Co. Limited ("Brick" or the "Company") (TSX: BRB), Ontario's largest Canadian-owned brewery, announced today 15-can packs of Laker Lager, Light and Ice will be sold at the everyday low price of $21.95.

"Beer prices in Ontario continue to increase, making it more and more difficult for a lot of beer drinkers on a budget," stated George Croft, President and CEO of Brick Brewing. "Though regulations won't allow us to return to the buck-a-beer pricing that made Laker beer famous, we know people are working harder than ever and if we can help them stretch a dollar or two, then we're going to do that as best we can," added Croft.

"The average selling price for a 15 can pack in Ontario for other comparable value beer brands is $23.95 making our Laker brands much easier to afford," said Jim Manz, Director of Sales. "Laker is made by a Canadian-owned brewery so the money we make, and the jobs we create stay right here in Ontario. Laker has won numerous beer awards, and now with this low price on our 15-can packs, Laker again reaffirms its position as the best beer deal in Ontario. Period. And this is not a temporary offer. Ontario beer drinkers can expect this great value for all of 2016," added Manz.

Laker Lager, Light and Ice 15-can packs are available at The Beer Store for the low price of $21.95.

About Brick Brewing
Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. In March 2011, Brick purchased the Canadian rights to the Seagram Coolers and now produces, sells, markets and distributes Seagram Coolers across Canada. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com. In addition, Brick utilizes its leading edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

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Contact Information

  • For further information:
    Sean Dennis
    Director of Marketing
    (519) 742-2732 Ext.142