SOURCE: National Academy of Sports Medicine

June 18, 2008 18:30 ET

Lance Armstrong's LIVESTRONG.COM Launches; Dr. Micheal Clark of the National Academy of Sports Medicine Selected as Advisor

Clark Joins Team of Health and Fitness Experts to Lead Conversations on New Web Site Designed to Educate Users and Inspire Healthy Changes

CALABASAS, CA--(Marketwire - June 18, 2008) - The National Academy of Sports Medicine (NASM), in conjunction with LIVESTRONG.COM, announced today that Dr. Micheal Clark, president, CEO and partner of personal training certification organization NASM, has been selected as one of only five members of the new LIVESTRONG.COM Web site's advisory board. LIVESTRONG.COM, which officially launched to the general public yesterday, was created by Demand Media, Inc., the leading social media company, and The Lance Armstrong Foundation (LAF). LIVESTRONG.COM is a new online destination designed to inspire people to change their lives, help themselves and help others through online tools and relevant content from both experts and the community.

"We are extremely grateful for Dr. Clark's presence on our advisory board and look forward to his contributions as a respected leader within the fitness community," said Larry Fitzgibbon, General Manager of LIVESTRONG.COM and EVP of Demand Media. "We sought out the most important and influential individuals within their respective areas of expertise in order to create an advisory board that is not only a valuable asset to our online community, but one that will help shape the discussion and focus of our site."

Dr. Clark, who serves as president and CEO of NASM, a leading health and fitness solutions provider and professional fitness certification authority, is considered a global leader and authority within the health and fitness industry. He currently serves as physical therapist for the NBA's Phoenix Suns and will use his 15 years of industry expertise and clinical practice to inspire and motivate members on LIVESTRONG.COM to become proactive in their health.

"I am extremely proud and honored to serve on the LIVESTRONG.COM advisory board with these elite professionals," said Clark. "This site will not only provide individuals with the resources, information and inspiration to positively impact their lives, but will serve as an important forum for dialog within the fitness and health communities."

The LIVESTRONG.COM Advisory Board is also helping drive development of the site. Chaired by Lance, the board includes Dr. Sanjay Gupta (chief medical correspondent at CNN), Dr. Timothy S. Harlan (also known as Dr. Gourmet), Andy Miller (director of Survivorship Programs for the Lance Armstrong Foundation), and Dr. Clark. Through ongoing blogs, articles and tips the Advisory Board members provide insight, challenges and compassion to inspire and motivate LIVESTRONG.COM members to reach their goals and celebrate their achievements.

LIVESTRONG.COM launched yesterday with 15,000 articles and videos, more than 350,000 nutritional food profiles and 50,000 health and fitness-related questions and answers. This site was developed by Demand Media, Inc. and provides a complete and authentic online experience where users produce, consume and interact with content based around their own passions and interests.

About Dr. Micheal Clark:

Dr. Micheal Clark, DPT, MS, PT, CES, PES, CPT, joined the National Academy of Sports Medicine (NASM) as president, chief executive officer and partner in March 2000. An industry visionary, he is the creator of NASM's exclusive Optimum Performance Training™ (OPT) method used by thousands of health and fitness professionals worldwide. Dr. Clark is currently the team physical therapist to the NBA's Phoenix Suns and adjunct faculty member for the master's of science in injury prevention and performance enhancement at the California University of Pennsylvania. He also oversees new business development, new product research and development, relationship management with partners and customers, the clinical practice and the leadership of the NASM management team. Dr. Clark's innovation and leadership has redefined NASM as a global leader and authority in the health and fitness industry.

About LIVESTRONG.COM

The LIVESTRONG™ brand has become a global movement dedicated to changing the world through living well. Created through a partnership with The Lance Armstrong Foundation (LAF) and Demand Media™, LIVESTRONG.COM is the definitive online social conversation for health, fitness and lifestyle. Through informative content, interactive tools and an engaged community, LIVESTRONG.COM is designed to inspire people to change their lives, help themselves and help others. For additional information about LIVESTRONG.COM, please visit: www.livestrong.com

About the National Academy of Sports Medicine:

Since 1987, the National Academy of Sports Medicine (NASM) has been the recognized global authority in certification, continuing education, solutions and tools for health, fitness, sports performance and sports medicine professionals. Today, NASM serves more than 100,000 members in 80 countries. In addition to its evidence-based NCCA-accredited fitness certification program, Certified Personal Trainer (NASM-CPT), NASM also offers a progressive career track with access to Advanced Specializations, Continuing Education courses, and accredited Bachelor and Master Degree programs. The NASM educational continuum is designed to help today's health and fitness professional enhance their career while empowering their clients to live healthier lives. For more information, call: (800) 460-NASM or visit: www.nasm.org

LIVESTRONG is a registered trademark of the Lance Armstrong Foundation in the United States and other countries.

CNN is not affiliated with nor does it endorse Demand Media or the LIVESTRONG.COM website.

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