NEW YORK, NY--(Marketwired - Jan 13, 2014) - WPP-owned global brand strategy and design agency, Brand Union and digital brand consultancy partner, Digit, have been appointed by Land Rover to develop and evolve its identity system. The appointment follows a rigorous pitch process comprising six agencies.
Brand Union will create a new identity to support Land Rover's ambitions for growth in new international markets. Brand Union's network of international agencies will establish a benchmark identity system and framework that creates a unique distinction amongst consumers.
The agency will also develop a set of dual brand guidelines for the wider Jaguar Land Rover organisation to bring further clarity to both of the marques.
"Land Rover appointed us because we share a passion for the integrity by which brands are designed for consumers," said Simon Bolton, Worldwide CEO of Brand Union. "It is our shared values that make this an exciting partnership."
"Land Rover is a global icon and upholding the integrity by which customers connect with our brand is incredibly important to our future success," said Patrick Jubb, Global Marketing Communications Director, Land Rover. "We're excited to move forward with Brand Union as our branding agency partners."
Clare Styles, Creative Director, Brand Union, added, "There is really only a clutch of truly design-led brands, and Land Rover is one of them. Irrefutably it is their commitment to design that has contributed to elevating Land Rover to iconic status. This is the dream brief for any passionate creative agency."
About Brand Union
Brand Union is a leading WPP-owned global brand agency with over 500 people in 24 locations, serving every major market. The agency has deep expertise in brand strategy, design, brand management and employee engagement, and is in the business of helping clients define, create, and curate positive moments of interaction.
We believe that experiences form the basis of all kinds of human relationships and that the strongest bonds form over time as a result of multiple positive encounters. Using our proprietary experience framework, we create brand imprints to help us understand how consumers view and experience brands and how we can help enhance every moment of interaction.