LAND ROVER CANADA

LAND ROVER CANADA

June 20, 2008 15:46 ET

Land Rover G4 Challenge Canadian National Qualifier Gets Underway on June 20

Quest for a Cure hosts only Canadian qualifier in Montebello, Quebec - one of 18 national selection events worldwide

MONTEBELLO, QUEBEC--(Marketwire - June 20, 2008) - Over 180 amateur adventure athletes will drive, run, bike, climb and kayak through the back woods of Kenauk in Montebello, Quebec, as Land Rover Canada and Quest for a Cure kick off the Quest for a Cure Adventure Race on June 20. Seventeen of these competitors are also Land Rover G4 Challenge racers. The two-day multistage competition acts as Canada's sole qualifying event for the prestigious international Land Rover G4 Challenge.

The top two teams of the Land Rover G4 Challenge will advance to the international selection event at Eastnor Castle in Herefordshire, United Kingdom, in early 2009, where one team will be selected to represent Canada against teams from 17 other countries in the three-week-long finals taking place in Mongolia mid-2009.

The specifics of each day's challenge are a secret to the competitors, they only know there will be some off-road driving, navigating, trail running, mountain biking and kayaking involved.

The Land Rover G4 Challenge is recognized as one of the world's top off-road driving and adventure events and is held every two years with national selection events taking place in 18 countries around the world. This year marks only the second time Canada has participated in the global competition since the inaugural event in 2003.

"We are so excited to partner with Land Rover," said Jim Andrews, Quest for a Cure founder and Ottawa firefighter. "It's a brand that promises class and rugged adventure, which fits perfectly with the Quest for a Cure mission."

In the spring of 2000, Ottawa firefighter and adventure racer Jim Andrews was diagnosed with cancer. Following his surgery Jim was referred to the Ottawa Hospital Regional Cancer Centre for care. Shortly after, a close friend, adventure racing team-mate and fellow firefighter, Mark Johnston, was also diagnosed with cancer. It was from their shared experience that the Quest for a Cure was born.

Quest for a Cure/Land Rover G4 Challenge epitomizes the spirit of adventure and was designed to reward teamwork, athleticism and strategic thinking. The grueling mental and physical challenges take competitors from extreme off-roading in the sprawling land in Montebello to kayaking through some of Quebec's most challenging waters.

"In the end, the winning team of the Land Rover G4 Challenge will be rewarded for their endurance and stamina in navigating one of the world's most demanding adventure competitions," said Barbara Barrett, communications manager, Land Rover Canada. "And they will get to move on to the international competition in the UK and test themselves even further."

For more information on the Land Rover G4 Challenge, visit www.landroverG4challenge.com. For information on Quest for a Cure, visit www.questforacure.ca.

Fact Sheet

The 18 participating nations:



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- Australia - China - Netherlands - Turkey
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- Austria - France - Norway/Sweden - UK
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- Belgium/Luxemburg - Germany - Russia - USA
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- Brazil - Ireland - South Africa
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- Canada - Italy - Spain
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Land Rover G4 Challenge

Land Rover has a lasting heritage of adventure, with one of the best known expeditions run in 1970 when two Range Rovers became the first vehicles to complete a land crossing of the Darien Gap swamplands that divide North America from South America. The Land Rover G4 Challenge was inaugurated in 2003, when Belgian fighter pilot Rudi Thoelen emerged victorious from a cliff hanging finale in Moab, Utah. The next Challenge, in 2006, went deep into rugged, remote locations in Thailand, Laos, Brazil and Bolivia, coming to an end at an altitude of over 13,000 feet with South African Martin Dreyer emerging victorious.

Quest for a Cure

Quest for a Cure is a registered not for profit organization raising funds and awareness for cancer treatment in the National Capital Region founded by Ottawa firefighters and adventure racers with the goal to promote high quality adventure/sport fundraising events that challenge competitors both physically and mentally, while increasing awareness of cancer care in our community. All funds raised support the world class care and treatment provided by the Ottawa Hospital Regional Cancer Centre.

Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, LR2, LR3, Range Rover Sport and Range Rover each define the world's 4x4 sectors, with 78% of this model range exported to over 140 countries. Land Rover employs 8,500 people and supports a further 40,000 jobs supported in the supply chain.

Land Rover takes its responsibility to the environment seriously. Emissions have been cut with all new models and, together with Jaguar, it is investing Pounds Sterling 700m on technology specifically aimed at reducing carbon dioxide emissions. Also, since September 2006, carbon dioxide generated by Land Rover manufacturing activities and UK customer vehicle use has been balanced through an industry leading offset program run by Climate Care.

Vehicle specifications and features are subject to change. For the latest Land Rover pricing and product information, contact Land Rover Canada Communications at (613) 230-2639. Land Rover-related press releases and electronic photos of the company's products are available on-line at media.landrover.com.

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