SOURCE: Gilbarco Veeder-Root

Gilbarco Veeder-Root

April 04, 2012 14:08 ET

Landmark Selects Gilbarco's Applause™ TV With Outcast

Exclusive Forecourt Media Solution for up to 300 Houston Area Sites

GREENSBORO, NC--(Marketwire - Apr 4, 2012) - Houston-based Landmark Industries has selected Gilbarco Veeder-Root's Applause TV with Outcast as the exclusive digital forecourt media solution for 300 company operated and dealer sites. Gilbarco and Outcast Media were first to market with the award-winning Applause TV, and the addition of Landmark's sites will increase the Applause TV network in Texas by 300%, reaching more than 5 million viewers in that state alone.

Applause TV allows fuel retailers to entertain and inform their customers with engaging programming from Outcast including news, sports, weather and entertainment from Fox News Channel, NFL Network, CBS and Entertainment Tonight. The media platform delivers national, regional and site-specific advertisements, on-site and c-store promotions and on-demand couponing capabilities to drive fueling traffic inside the store for higher margin purchases.

"We're excited to lead the market with Applause TV," said Steve Dujka, with Landmark Industries. "Loyalty is critical in today's competitive marketplace, and Applause TV gives us the edge by creating an engaging, entertaining fueling experience for our customers. We're able to take advantage of great content, and Gilbarco and Outcast Media make it easy by creating our store promotions for us, resulting in increased customer loyalty."

"We've seen a substantial increase in the adoption of Applause TV," said Chris Whitley, Vice President of Marketing at Gilbarco Veeder-Root. "Industry leaders like Landmark are standardizing on Applause TV to provide a premium fueling experience to their customers, and to prepare for upcoming advances in dispenser technology like mobile payment. The forecourt media space has evolved dramatically; both retailers and advertisers are seeing the potential of reaching a captive audience, steps away from the point of purchase."

The quality of Gilbarco's state-of-the-art, in-dispenser media solution together with Outcast's best in class programming and creative services has proven to be a winning combination to enhance the fueling experience for their customers and increase fuel and c-store sales for their retailers.

Applause TV with Outcast is available to any site, anywhere, nationwide.

About Gilbarco Veeder-Root
Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations. We offer the broadest range of integrated solutions from the forecourt to the convenience store and head office. For almost 150 years, Gilbarco has earned the trust of its customers by providing long-term partnership, uncompromising support and proven reliability. In fact, we help manage the business and maximize the bottom lines for 19 of the top 20 convenience store operators in the U.S. Gilbarco Veeder-Root. Technology with a human touch.

About Outcast Media Holdings, Inc.
Outcast is a premiere digital media company reaching active, affluent, on-the-go consumers. The company consists of the two channels, Outcast Fuel Network and Outcast Fitness Network. Advertisers reach a Nielsen measured combined audience of more than 68 million active consumers each month at health clubs and gas stations in 130 DMAs. The company is privately held and is headquartered in Santa Monica, California, with offices in New York City, Detroit and Chicago. For more information, please visit

Contact Information

  • For further information contact:

    Lucy Sackett
    Director Outbound Marketing
    Gilbarco Veeder-Root
    Tel: (336) 547-5607
    Fax: (336) 547-5890
    e-mail: Email Contact