SOURCE: Lands' End

Lands' End

April 06, 2011 14:45 ET

Lands' End Launches Oahu Dream Trip Contest

Opportunity to Enter Contest on Facebook, Engage During Twitter Event

DODGEVILLE, WI--(Marketwire - April 6, 2011) - Visiting the island of Oahu is truly a dream for many. From the pristine and tropical beaches surrounded by waterfalls to the lush greenery and mountain hiking paths, Oahu is a magical destination. The Lands' End team discovered this tropical locale on a recent photo shoot for its 2011 Lands' End Swimwear collection and is now offering a chance to win an Oahu Dream Trip to this Hawaiian paradise. The company has partnered with the Oahu Visitors Bureau to give one lucky winner and a companion an Oahu Dream Trip. Enter one of two ways for a chance to win from now until April 29, 2011, "Like" Lands' End on Facebook at www.facebook.com/LandsEnd, enter at the "Win a Dream Trip" tab and answer "What you would look forward to most on an Oahu vacation" in an essay of 300 words or visit www.landsend.com/hawaiicontest and complete all of the required information.

"Visiting the beautiful island of Oahu was an amazing experience for us, and we wanted to offer the chance to win a getaway to this unforgettable destination," said Ivy Spargo, General Merchandise Manager, Lands' End. "We were so inspired by the island's beauty that we even created an entire swimwear collection named after Oahu. The Oahu collection features flattering mix & match swim separates and elegant one-piece options." 

Oahu Dream Vacation Prize Package
One Grand Prize winner will be selected by a panel of judges and will receive one 6-day/5-night trip for two to Oahu, Hawaii and stay at Moana Surfrider, A Westin Resort & Spa in a luxurious Banyan Ocean View room. The prize package also includes round-trip airfare for two, spa treatments for two at Moana Lani Spa, A Heavenly Spa by Westin, afternoon tea for two at The Veranda and two $250 gift cards for Ala Moana Center. Entries to win will be accepted at www.facebook.com/LandsEnd beginning on April 6, 2011 and ending midnight (CDST) on April 29, 2011. The official contest rules and entry form can also be found www.facebook.com/LandsEnd.

"The Oahu Visitors Bureau is thrilled about Lands' End's new Oahu swimwear collection, and we're delighted to partner with them on this fun and fabulous promotion," said Noelani Schilling-Wheeler, Sr. Director of Sales & Marketing, Oahu Visitors Bureau. "The Oahu collection's bold prints and vibrant colors exemplify the spirit and heart of our island. We are excited to help provide the lucky winners of this promotion with the chance to enjoy the energizing island of Oahu's active outdoors, amazing dining, world-class shops, iconic sites, picturesque beaches, and perhaps even learn to catch a few waves in an Oahu collection suit."

Lands' End Oahu Dream Trip Twitter Event
To kick off the contest, Lands' End and the Oahu Visitors Bureau will host a two-hour Twitter event on Tuesday, April 12, 2011 from 6:00 p.m. - 8:00 p.m., (CDST). The event will engage with Twitter followers and include swimsuit and travel tips and giveaways for attendees. Those interested in participating can use #landsend and follow @LandsEndPR and @OahuVB.

About Lands' End
Lands' End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands' End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands' End Shops at Sears and around the world. Lands' End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD).

About Oahu Visitors Bureau
The Oahu Visitors Bureau (OVB) is the Oahu Island Chapter for the Hawaii Visitors & Convention Bureau. The OVB mission is to create sustainable, diversified global demand for travel to Oahu and to support travel segments that contribute to the growth of the island. www.visit-oahu.com

Moana Surfrider, A Westin Resort and Spa
Kyo-ya Hotels & Resorts LP owns the Sheraton Waikiki, Sheraton Princess Kaiulani, The Royal Hawaiian, a Luxury Collection Resort, the Moana Surfrider, A Westin Resort & Spa, and the Sheraton Maui Resort & Spa. Kyo-ya Hotels & Resorts LP is one of Hawaii's largest employers, with nearly 3,000 hotel associates in its workforce. The hotels are a part of the 11-hotel group of Starwood Hotels & Resorts-managed properties in Hawaii.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1025 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com

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