September 04, 2014 12:31 ET

Lane and Regions Bank Host Panel at Upcoming ABA Conference

Panel to Discuss and Provide Insight Into Future Role of Banks

PORTLAND, OR and NEW YORK, NY--(Marketwired - Sep 4, 2014) - LANE, an independent, national agency specializing in public relations, digital marketing and investor relations, will host a panel with Regions Bank at the ABA Marketing and Retail Conference in Orlando, Fla. on Sept. 7. Wendy Lane Stevens, president of LANE, will moderate the panel that includes Michele Elrod, head of Regions Bank corporate marketing. The presentation is focused on three central topics: determining bank relevancy with customers today, missed opportunities with today's customers, and reaching and engaging different customer types.

"The experience and knowledge we have gained over the years has allowed us to provide insight about what banks need to do in order to build stronger customer relationships and remain relevant as the industry and their customers' needs change," said Lane Stevens. "The banking industry is constantly evolving; it is important to recognize changes and plan accordingly so opportunities to increase customer engagement and market share aren't missed."

"During my more than three decades in bank marketing, I have seen firsthand the dramatic shifts in marketing channels and tools that banks can utilize to engage with and serve their customers," said Elrod. "The key to reaching our diverse audience of clients and prospects is relevance, and there are a plethora of resources available today that enable banks to be more relevant to customers than ever before. I look forward to sharing insights and discussing this topic with fellow bank marketing leaders at the ABA conference."

LANE has provided strategic public relations and digital marketing counsel to seven regional banks across the country, as well as advised and executed 12 bank merger and acquisition transactions, in the past 10 years. Led by an experienced team of communication professionals with business and finance backgrounds, LANE has worked with a range of financial services clients, from private equity, to regional banks, to retail brokerage. The agency's work has demonstrated that public relations is more cost effective than advertising in building deposits, loan portfolios and wealth management clients.

About LANE

LANE is a national, independent firm focused on driving business and sales success for clients through strategic communications counsel. With offices in New York and Portland, Ore., LANE provides integrated public relations, digital marketing and investor relations services for clients in a host of industries, including financial services, consumer, food and beverage, and technology. Founded in 1990, the agency has won several awards, including the 2013 PRWeek Public Affairs Campaign of the Year, the 2011 Silver SABRE Award, the 2010 Bronze Bulldog Award for best new product launch, and the 2009 PRWeek Young PR Professional of the Year. For more information about LANE, visit Connect with LANE on Twitter at and LinkedIn at

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