June 25, 2014 11:30 ET

LANE Hires Two Managing Directors

Agency Adds Experienced Managers to Lead Consumer, Finance and Technology Accounts

PORTLAND, OR--(Marketwired - Jun 25, 2014) -  LANE, a national, independent agency specializing in public relations, digital marketing and investor relations, has hired managing directors Lisa Heathman and Dominga Ramirez. Heathman and Ramirez will lead teams focusing on consumer, B-to-B, finance and technology clients and report directly to president Wendy Lane Stevens.

"We're excited to have Lisa and Dominga join our team and help expand our portfolio of clients," said Lane Stevens. "Lisa brings a wealth of experience working with B-to-B clients and developing community outreach programs. Dominga's experience working with national brands will benefit LANE as we continue to expand our list of consumer-focused clients. Lisa and Dominga have strong leadership skills and have seamlessly begun to lead teams at LANE focusing on a variety of industries."

Heathman Expands B-to-B Team

Heathman has more than 20 years of public relations experience. Prior to joining LANE, she was director of public relations at HMH, where she developed and led integrated marketing communications campaigns for a variety of national brands, including WatchGuard Technologies, Fluke Networks, Owens Corning, Columbia Forest Products, Louisiana-Pacific, Daimler Trucks North America, Eaton Manufacturing and Habitat for Humanity.

Lisa also serves as a member of the board of directors for Habitat for Humanity Portland/Metro East. She holds a Bachelor of Science in organizational communications from the University of Portland.

Ramirez Deepens National Brand Experience
Ramirez has more than 12 years of marketing experience and has managed campaigns and provided strategic communications counsel for a wide range of national consumer brands, including Dove, Quaker, Brita, Norton by Symantec, Kingsford, Godiva, North Face, Lexus and Amtrak. Prior to joining LANE, Ramirez was a vice president at MATTER, the sports, entertainment and experiential marketing unit of Edelman, where she managed integrated campaigns for Fortune 500 brands.

Ramirez holds a Bachelor of Arts in comparative literature from the University of California, Berkeley.

About LANE
LANE is a national, independent firm focused on driving business and sales success for clients through strategic communications counsel. With offices in New York and Portland, Oregon, LANE provides integrated public relations, digital marketing and investor relations services for clients in a host of industries, including financial services, consumer, food and beverage, and technology. Founded in 1990, the agency has won several awards, including the 2011 Silver SABRE Award, the 2010 Bronze Bulldog Award for best new product launch and the 2009 PRWeek Young PR Professional of the Year. For more information about LANE, visit Connect with LANE on Twitter at and LinkedIn at

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