December 13, 2011 13:22 ET

LANE PR Appoints Amy Paterson Vice President of Social Media

Move Strengthens Agency's Digital Communications Focus

PORTLAND, OR--(Marketwire - Dec 13, 2011) - LANE PR, an independently owned public relations, investor relations and social media agency, has appointed Amy Paterson as vice president of social media. In this newly created role, Paterson will oversee social media strategy for client projects as well as lead the agency's digital and social media initiatives in New York and Portland.

"Advancing our digital and social media offerings is a priority for the agency," said Wendy Lane Stevens, president and founder of LANE PR. "Social media are a powerful tool in the communications arsenal, and the addition of this new leadership position will ensure that our social media offerings remain cutting edge and that LANE PR continues to drive business success for clients through fully integrated communications strategies."

"In this age of digitally empowered consumers, ubiquitous mobile devices and 24/7 connectivity," said Paterson, "both consumer and business-to-business companies need to be prepared to reach their customers where they spend so much of their time -- online. Traditional PR practices, from media relations to crisis communication, are still vital, but social media are changing when and how we execute them. Treating digital media as an afterthought is no longer an option in today's communications environment. As an agency, we are focused on integrating digital and social media considerations into everything we do."

Paterson, who has more than 17 years experience in marketing and communications for consumer and business-to-business clients, has been with LANE PR for more than 15 years and is a member of the agency's management team. For the past five years she has led employee training and development. Her hands-on, participatory approach to training and development will carry over to her new role as she nurtures the agency's strong digital culture and ensures that staff members' skills and capabilities continue to evolve as social media best practices evolve.

LANE PR is a national, independent firm specializing in business-driven communications strategies with offices in New York and Portland, Ore. Founded in 1990, LANE PR provides integrated public relations, social media and investor relations services for clients in a host of industries, including consumer, food and beverage, technology, and financial services. The agency has won several awards during its 20 years, including the 2009 PR Week Young PR Professional of the Year, 2008 PRSA Bronze Anvil Award for outstanding public relations tactics, the 2008 Gold Bulldog Award for excellence in media relations and the 2010 Bronze Bulldog Award for best new product launch. For more information about LANE PR, visit or follow @lanepr.

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