March 08, 2012 11:00 ET

LANE PR Launches National Consumer PR Campaign to Promote Natural Turf

LANE PR Named Agency of Record by Oregon Ryegrass, Tall Fescue and Fine Fescue Commissions

PORTLAND, OR and NEW YORK, NY--(Marketwire - Mar 8, 2012) - LANE PR, an independently owned, national public relations agency, has been named agency of record for the Oregon Ryegrass, Tall Fescue and Fine Fescue Commissions. LANE PR was selected from a field of multiple agencies to run a large national consumer campaign touting the benefits of natural turf.

The Oregon grass seed commissions initiated a search for a public relations firm to develop and lead a campaign to promote the value of fine turf in residential, commercial, municipal and sports field environments. Several agencies responded to the request for proposals, and LANE PR was selected by a steering committee of grass seed commissioners and others in the industry.

"We are thrilled to have been selected to represent these agricultural commodity commissions," said Wendy Lane Stevens, president of LANE PR. "This campaign is a wonderful opportunity to address growing misconceptions about natural lawns nationwide, while making an impact on an important industry in Oregon."

LANE PR will dedicate staff from its offices in Portland and New York to spread the message of the value of fine turf from coast to coast. The campaign will focus on the environmental and societal benefits of natural lawns and will get off the ground in the Northeast just as consumers begin planning their gardens. LANE PR will implement an integrated communications approach on behalf of the commissions, employing a broad range of tools including consumer and regional media relations, online marketing, and branding. Additionally, LANE PR will help the commissions build strategic partnerships within the industry.

LANE PR is a national, independent firm specializing in business-driven communications strategies with offices in New York and Portland, Ore. Founded in 1990, LANE PR provides integrated public relations, social media, crisis communications and investor relations services for clients in a host of industries, including financial services, consumer, food and beverage, and technology. The agency has won several awards during its 20 years, including the 2009 PR Week Young PR Professional of the Year, the 2008 PRSA Bronze Anvil Award for outstanding public relations tactics, the 2008 Gold Bulldog Award for excellence in media relations and the 2010 Bronze Bulldog Award for best new product launch. For more information about LANE PR, visit Connect with LANE PR on Twitter at and LinkedIn at

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