October 19, 2009 15:12 ET

LANE PR Launches Social Media Services for Online Reputation Management

Employee Policies and Communication Program Part of Package

PORTLAND, OR--(Marketwire - October 19, 2009) - LANE PR has developed a new online reputation management service. The service includes online reputation monitoring, online spokesperson training, tools and employee guidelines. The service is designed to help companies and their employees better build and manage their reputations online.

Many LANE PR clients have built sales, improved customer service, gained valuable market insights and increased search engine placements through this service. LANE PR's service is designed for senior management teams who are interested in the opportunities that social media presents yet concerned about the potential liabilities. LANE PR researched the employee policies of large, national companies and combined that with the agency's hands-on experience to develop a policy guidebook and training tools that can be tailored to any size of business in any industry.

"Companies need to know that their employees are using social media and that the line between personal and professional is crossed when they mention the company's name. This presents both an opportunity and a risk for companies," said Wendy Lane, president and founder of LANE PR. "LANE PR's newest service offers the tools companies need to successfully manage this risk and use social media effectively to manage their online reputation."

According to a new report from Forrester Research, more than four in five U.S. adults who are online report using social media at least once a month.


LANE PR is an independently held public relations firm dedicated to driving business success for clients. Founded by Wendy Lane in 1990 to provide results-driven public relations campaigns that add value to a company's bottom line, today the agency is recognized among the top independent public relations firms in the U.S. The firm's creative and responsive teams have received numerous industry awards, but our most important measure of success continues to be the growth we've generated through our outstanding track-record and referrals we receive from happy clients. For more information about LANE PR, visit