April 06, 2012 12:50 ET

LANE PR Selected by Zupan's Markets to Launch New Store

Agency to Promote Retailer's Fourth Location Using Comprehensive Consumer Public Relations Campaign

PORTLAND, OR and NEW YORK, NY--(Marketwire - Apr 6, 2012) - LANE PR, an independently owned, national public relations agency, has been selected to work with Zupan's Markets and its in-house PR team to orchestrate public relations efforts for the April opening of its Lake Grove, Ore., grocery store.

Zupan's Markets is a family-owned business that has been serving Portland's food-loving community for nearly 40 years. The grocer's concept focuses on providing customers with the freshest and finest-quality goods in every category. The best meats, wines, produce and baked goods in the Pacific Northwest can all be found at Zupan's Markets.

The Lake Grove store will be the retailer's fourth, joining existing locations on West Burnside Street, Southeast Belmont Street and Southwest Macadam Avenue.

LANE PR will focus on garnering media coverage and spearheading a number of grand opening events and promotions at the store. The public relations campaign will highlight Zupan's Markets' long-standing commitment to the community as well as its ability to source and sell the best products in every category.

"It's exciting to see the growth of a local business that vigorously supports the Oregon food community," said Wendy Lane Stevens, president of LANE PR. "Zupan's Markets has been an iconic grocery store in Portland for many years, and we are eager to put our strong consumer PR background to work to drive sales at its newest location."

About Zupan's Markets
Founded by John Zupan in 1975, Zupan's Markets is a local and family-owned gourmet market that has served Portland's food-loving community for 37 years. With four locations, Zupan's Markets focuses on quality, selling everything from the best meats and wines to the freshest produce, baked goods, gourmet deli products, flowers and more, emphasizing locally sourced, artisan products whenever possible. For more information, visit or stay in touch at

LANE PR is a national, independent firm specializing in business-driven communications strategies with offices in New York and Portland, Ore. Founded in 1990, LANE PR provides integrated public relations, digital strategy, social media, crisis communications and investor relations services for clients in a host of industries, including financial services, consumer, food and beverage, and technology. The agency has won several awards during its 20 years, including the 2009 PR Week Young PR Professional of the Year, the 2008 PRSA Bronze Anvil Award for outstanding public relations tactics, the 2008 Gold Bulldog Award for excellence in media relations and the 2010 Bronze Bulldog Award for best new product launch. For more information about LANE PR, visit Connect with LANE PR on Twitter at and LinkedIn at

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