May 13, 2011 16:59 ET

LANE PR Wins 2010 Bronze Bulldog Award for Best New Product Launch

NEW YORK, NY--(Marketwire - May 13, 2011) - LANE PR, an independently owned, national public relations agency, has won a 2010 Bronze Bulldog Award for Best New Product Launch through its work with digital consultancy Roundarch, and the company's creation and launch of the touch-screen Command Center at New Meadowlands Stadium in New York.

As the new, technologically advanced, $1.7 billion New Meadowlands Stadium opened for the first time last summer, LANE PR developed a strategy to gain attention for one of the smallest yet most business-critical components of this massive, state-of-the-art sports venue: a revolutionary touch-screen application built by Roundarch for NY Jets chairman and CEO Woody Johnson. LANE PR was able to pull Roundarch's behind-the-scenes innovation for the team owner to the forefront of media coverage, garnering compelling placements about Roundarch's Command Center in print, broadcast and online media. The Roundarch story was picked up by a range of technology, sports and business media including the Wall St. Journal, Fast Company, Tech News Daily, The Star-Ledger and the SD Times.

"Winning a Bulldog Award is unlike any other award in public relations because we are judged by those who we pitch stories to everyday -- the media," said Amber Roberts, managing director of LANE PR's New York office. "The launch of the Command Center was a tremendous opportunity to bring a wide range of media together to experience a first-ever technology solution that will revolutionize the way fans experience high-profile sporting events."

About Bulldog Awards
The Bulldog Awards are sponsored each year by The Bulldog Reporter, a national media relations publication. The awards honor both strategic business thinking and quantity and quality of media results. The competition is judged exclusively by top journalists from some of the leading media outlets in the country, including the New York Times, Fox News, Fast Company and Washington Post. There are more than 20 categories and hundreds of institutions and agencies -- including the largest ones in the world -- apply each year. Campaigns were judged by dozens of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity. Winning entries will be covered in the 2011 Bulldog Awards "Hall of Fame" magazine.

LANE PR is a national, independent firm specializing in public relations-driven marketing strategies with offices in New York and Portland, Ore. Founded in 1990, LANE PR provides integrated marketing communications and public relations for a host of industries, including consumer, food and beverage, technology and financial services. The agency has won several awards during its 20 years, including the 2009 PR Week Young PR Professional of the Year, 2008 PRSA Bronze Anvil Award for outstanding public relations tactics, the 2008 Gold Bulldog Award for excellence in media relations and the 2010 Bronze Bulldog Award for Best New Product Launch. For more information about LANE PR, visit

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