SOURCE: LANE

LANE

February 06, 2014 09:43 ET

LANE Selected as Agency of Record for Travel Oregon

Inspiring Overnight Leisure Travel Through Targeted Media Relations

PORTLAND, OR and NEW YORK, NY--(Marketwired - Feb 6, 2014) - LANE, a national, independent agency specializing in public relations, digital marketing and investor relations, is the new agency of record for Travel Oregon, the Oregon Tourism Commission. LANE's work with Travel Oregon will include public and media relations as well as campaign strategy and execution.

"We are simply thrilled to be working with Travel Oregon," said Wendy Lane Stevens, president of LANE. "Our roots are in the state, and we have been fervent ambassadors of all that is Oregon since we opened our doors more than 20 years ago. Our Portland and New York offices will collaborate to deliver the best possible campaigns and results as we seek to build on Travel Oregon's momentum and increase travel to this diverse and exciting state."

LANE has amassed a significant portfolio of work representing Oregon-based organizations in various industries. LANE's national contacts and media relationships span travel, hospitality, food and beverage, consumer and lifestyle categories, as well as business and finance.

With a presence on both coasts, the agency offers Travel Oregon the best of both worlds: on-the-ground manpower to react immediately to developments in the state, and eyes and ears in the country's media hub to anticipate national trends and story opportunities. The agency commenced work with Travel Oregon in January.

About Travel Oregon
The Oregon Tourism Commission, dba Travel Oregon, works to enhance visitors' experience by providing information, resources and trip planning tools that inspire travel and consistently convey the exceptional quality of Oregon. The commission aims to improve Oregonians' quality of life by strengthening economic impacts of the state's $9.2 billion tourism industry that employs more than 91,000 Oregonians. www.TravelOregon.com

About LANE
LANE is a national, independent firm focused on driving business and sales success for clients through strategic communications counsel. With offices in Portland, Ore. and New York. LANE provides integrated public relations, digital marketing and investor relations services for clients in a host of industries, including financial services, consumer, food and beverage, and technology. Founded in 1990, the agency has won several awards, including the 2013 PRWeek Public Affairs Campaign of the Year, the 2011 Silver SABRE Award, the 2010 Bronze Bulldog Award for best new product launch, and the 2009 PRWeek Young PR Professional of the Year. For more information about LANE, visit www.lanepr.com. Connect with LANE on Twitter at Twitter.com/LANEPR and LinkedIn at LinkedIn.com/company/lane.

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