Lane Wins Two 2013 PRSA Spotlight Awards of Merit

PORTLAND, OR--(Marketwired - Nov 14, 2013) - LANE, a national, independent agency specializing in public relations, digital marketing and investor relations, won two PRSA Spotlight Awards of Merit for its work with clients Orchard Supply Hardware and Travel Portland. The agency was recognized at the 2013 PRSA Portland Metro Chapter Spotlight Awards banquet on Oct. 17. At the banquet, 48 awards were distributed to the region's top communicators.

LANE won a Spotlight Award of Merit in the media/blogger relations category for its work with Travel Portland. Travel Portland and LANE launched a campaign to increase tourism during the city's typically slower months. LANE led the media relations efforts and secured 31 media placements, three media visits and Portland, Ore., hotels had a 7.8% increase in demand.

LANE's work with Orchard Supply Hardware's first expansion outside of California earned the agency a Spotlight Award of Merit in the event or observance category. LANE's efforts surrounding the opening of two Orchard Supply Hardware stores in the Portland-metro area resulted in the highest and third highest grand opening weekend sales in the company's history.

"Both of these campaigns demonstrate LANE's ability to build business for our clients," said Wendy Lane Stevens, president of LANE. "We strive for excellence in every campaign we execute and these awards are a nice acknowledgement of that commitment."

About Spotlight Awards
The Spotlight Awards honor those who have raised the standards of the PR practice -- through employing exemplary research, planning, execution and evaluation methods to create successful tactics, campaigns and programs. Spotlights are also a time to recognize individuals and organizations for their leadership, public service and community involvement through the Awards of Distinction.

About LANE
LANE is a national, independent firm focused on driving business and sales success for clients through strategic communications counsel. With offices in New York and Portland, Ore., LANE provides integrated public relations, digital marketing and investor relations services for clients in a host of industries, including financial services, consumer, food and beverage, and technology. Founded in 1990, the agency has won several awards, including the 2013 PRWeek Public Affairs Campaign of the Year, the 2011 Silver SABRE Award, the 2010 Bronze Bulldog Award for best new product launch, and the 2009 PRWeek Young PR Professional of the Year. For more information about LANE, visit www.lanepr.com. Connect with LANE on Twitter at Twitter.com/LANEPR and LinkedIn at LinkedIn.com/company/lane.