SOURCE: Carton Donofrio Partners

Carton Donofrio Partners

April 24, 2012 10:58 ET

Language Stars Hires Carton Donofrio Partners

Agency to Develop Message Strategy and Market Program for National Leader in Foreign Language Instruction for Kids

BALTIMORE, MD--(Marketwire - Apr 24, 2012) - Carton Donofrio Partners, a full-service marketing communications firm in Baltimore, today announced Language Stars as its newest client in the agency's education practice. Language Stars is an educational company that provides fun foreign language classes for children ages 12 months to 13 years in the Chicago and Washington, D.C. metro areas.

"Our firm has always had a passion for working with educational companies that are making a positive impact," said Ellen Moore, chief executive officer of Carton Donofrio Partners. "This is an extremely important time for Language Stars. We're delighted to support its noteworthy mission and help it to achieve and surpass its growth goals."

Carton Donofrio Partners will be responsible for developing and implementing an array of marketing communication services for Language Stars, including ethnographic research, message development, online media planning and advertising, direct marketing and direct response testing.

"We are happy to partner with Carton Donofrio Partners to achieve our ambitious marketing goals," said Leslie Lancry, founder and chief executive officer of Language Stars. "After conducting an extensive agency review, we believe that this is the ideal partnership to help us grow our business."

Language Stars' proven business model is focused on the "window of opportunity" whereby young children (ages 12 months to 13 years) can learn a foreign language effortlessly and through play. Several benefits of early childhood foreign language education include enhanced intelligence, higher test scores, greater intercultural appreciation and sensitivity, the ability to learn additional languages more easily, and a competitive edge in future job markets and the global marketplace.

Carton Donofrio Partners has deep experience working with leading education institutions, including Caliber Learning, Goucher College, Johns Hopkins University, Maryland Institute College of Art, Pivot Point International, Sylvan Learning Systems, Towson University, University of Maryland, University of Michigan, University of North Carolina, Virginia Military Institute, and Walden University, among others.

Language Stars selected Carton Donofrio Partners due to its successful work with Sylvan Learning Systems. During Carton Donofrio Partners' tenure as Sylvan's agency, the company's franchisee-owned centers in the U.S. and Canada experienced unprecedented year-over-year growth at an average rate of 20% per year.

About Carton Donofrio Partners, Inc.
Carton Donofrio Partners is a 50-year-old, award-winning marketing communications firm in Baltimore. The agency is made up of a unique group of people dedicated to creating the best ideas possible to get people to think, feel and act differently. To this end, Carton Donofrio Partners taps anthropologists to gain a deeper, more intimate understanding of its clients' customers, how they act and what they want. The fully integrated agency is a member of Worldwide Partners, which enables the firm to work seamlessly with 91 independent agencies in 51 countries around the world. For more information, visit www.cartondonofrio.com or call 410.576.9000.

About Language Stars
Language Stars (www.languagestars.com) is the leading provider of early childhood foreign language education. Its unique FunImmersion® method offers an effective and enjoyable way for children ages 12 months to 13 years to absorb a new language similarly to how they learn their native tongue. Language Stars offers programs in Spanish, Mandarin Chinese, French, Italian and German in its 12 centers and 150 school programs in the Chicago and Washington, D.C., metro areas. Its 7,500 young students learn their target language effortlessly through an engaging curriculum delivered by extraordinary, native-speaking teachers from more than 20 countries.