SOURCE: Lansinoh Laboratories

Lansinoh Laboratories

October 15, 2013 15:08 ET

Lansinoh Debuts 2014 Product Line at ABC Kids Expo; "Pump-Store-Feed" System Makes Breastfeeding Easier Than Ever for Nursing Moms

LAS VEGAS, NV--(Marketwired - October 15, 2013) - Lansinoh Laboratories, the market leader in breastfeeding accessories, is expanding its product offering with seven new items in 2014, which are being introduced this week at the ABC Kids Expo. The items are inspired by Lansinoh's new Pump-Store-Feed system, keeping mom and baby at the heart of its products, and are designed to make breastfeeding as convenient as possible. The new products include two breast pumps and a redesign of the Lansinoh® mOmma® bottle, and join beloved classics -- including HPA® Lanolin, Breastmilk Storage Bags and Disposable Nursing Pads -- in the Lansinoh® family.

Lansinoh's Pump-Store-Feed system includes an interchangeable group of products that allow nursing moms to express breastmilk directly into bottles that can then be used to either feed right away with the Lansinoh® mOmma® NaturalWave™ nipple, or stored until needed.

"We listen closely to the everyday experiences and changing priorities of breastfeeding mothers and their healthcare advisors to guide our product development," said Gina Ciagne, certified lactation counselor and senior director of healthcare and media relations for Lansinoh. "We have taken their invaluable insight and brought it to life in our 2014 product line. Transitioning from pumping to storing breastmilk to feeding baby will now be a seamless experience for Lansinoh moms."

Available in stores nationwide beginning in 2014, Lansinoh's new products include:

  • Lansinoh® Signature Pro™ Double Electric Breast Pump. A JPMA 2013 Innovation Awards Finalist, it is the only pump with three customizable pumping styles to maximize mom's milk production and comfort. With Lansinoh's new emphasis on Pump-Store-Feed, the Lansinoh® mOmma® Bottle and NaturalWave Nipple are compatible with the Signature Pro, meaning mom can now pump directly into bottles and use nipples with them for an easy Pump-Store-Feed option. MSRP: $149.99
  • Lansinoh® Manual Breast Pump. Created with the occasional pumping mom in mind, the Lansinoh® Manual Pump is the only pump to include two sizes of flanges for a perfect fit, an ergonomic easy-express handle, and two unique stimulation and expression modes, which means more milk in less time. It is also compatible with the new mOmma® Bottle and NaturalWave™ Nipple, meaning mom can now pump directly into bottles and use nipples with them for an easy Pump-Store-Feed option. MSRP: $34.99
  • Redesigned Lansinoh® mOmma® Bottle with NaturalWave™ Nipple. The NaturalWave™ Nipple is ideal for breastfeeding mothers who occasionally have to be apart from their baby and want to resume nursing when they're back together. Based on more than 50 years of research, the NaturalWave™ Nipple is designed to enable baby to engage in the same natural sucking actions learned at the breast, meaning a smooth transition from breast to bottle and back again. In line with the Pump-Store-Feed emphasis, the bottle is now easier to hold and compatible with both new Lansinoh® Breast Pumps. MSRP: $9.99-$26.99 (depending on size and quantity)
  • Lansinoh® Breastmilk Storage Bottles. For the breastfeeding mom who needs a safe and dependable storage option for breastmilk, Lansinoh® Breastmilk Storage Bottles contain a specially designed sealing disk to provide secure protection for storage in the refrigerator or freezer. The Storage Bottles work with both the Lansinoh® Signature Proand Manual Breast Pump, so breastmilk can be expressed directly into bottles. Simply attach the NaturalWave™ Nipple for feeding. MSRP: $10.99
  • Lansinoh® Simple Wishes™ Hands-Free Pumping Bra. This new Pumping Bra allows mom to multi-task while pumping with any double electric pump, including the Lansinoh Signature Pro™. It is the only adjustable pumping bra that changes as mom's body changes, maintaining a tight fit over time due to its 10" adjustable Velcro back panel. Available at Babies R Us, buybuy BABY, Target and Walmart.com. MSRP: $39.99
  • Lansinoh® Extra Pumping Set. Designed for busy moms who are on the go and want the convenience of having an extra pump set. Ideal for working moms, who want one set at work and one at home. Comes with two interchangeable bottles that fit with the Lansinoh® Signature Pro™ and Manual Breast Pumps; Comfort Fit™ flanges; and a NaturalWave™ Nipple. MSRP: $39.99
  • Lansinoh® New Mom Gift Set. Available exclusively at Babies R Us, the New Mom Gift Set provides everything mom needs to start her breastfeeding and pumping journey. Includes: Four Lansinoh® mOmma® Bottles (two 8 oz and two 5 oz); Four NaturalWave Nipples (two Slow Flow and two Medium Flow); Two Sealing Discs; 20 Disposable Nursing Pads; 15 Breastmilk Storage Bags; Five Lansinoh® Clean & Condition Baby Wipes; and a 1.5g sample of HPA® Lanolin. MSRP: $39.99

Rounding out the 2014 product line are these popular Lansinoh® items:

  • Lansinoh® Disposable Nursing Pads
  • Lansinoh® HPA® Lanolin
  • Lansinoh® Ultra Soft Nursing Pads
  • Lansinoh® Clean & Condition Baby Wipes
  • Lansinoh® Soothies® Gel Pads
  • Lansinoh® LatchAssist™ Nipple Everter
  • Lansinoh® TheraPearl® 3-in-1 Breast Therapy
  • Lansinoh® ComfortFit™ Flanges
  • Lansinoh® Breastmilk Storage Bags

ABOUT LANSINOH LABORATORIES INC.

Founded by a breastfeeding mom, Lansinoh has been committed to helping moms succeed in breastfeeding nearly 30 years. Famous for its award-winning cornerstone product, HPA® Lanolin, today Lansinoh is the market leader in breastfeeding accessories. Lansinoh's commitment to drive innovation and maintain the highest quality standards in the industry has led to an expanded product offering that includes premium toddler mealtime and baby toiletries products, all designed to help moms, babies and families live a healthy life. The Lansinoh family of brands, which are available in more than 25,000 retail stores nationwide, includes breastfeeding accessories and the mOmma® bottle feeding system.

For more information, please visit www.lansinoh.com or www.mommarocks.com, like us on Facebook at facebook.com/lansinohUSA or facebook.com/mOmmaUS, and follow us on Twitter at @LansinohUSA and @mOmmaUS.

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