SOURCE: Lantronix, Inc.

Lantronix, Inc.

August 03, 2011 08:00 ET

Lantronix Launches New ecommerce Store

Online Purchasing Option Expands Global Footprint, Improves Customer Service and Support, and Streamlines Global Sales Efforts

IRVINE, CA--(Marketwire - Aug 3, 2011) - Lantronix, Inc. (NASDAQ: LTRX), a leading global provider of smart connectivity solutions that enable cloud-based access to any device, anywhere, anytime, today announced that it has launched the first Lantronix ecommerce store, at www.lantronixstore.com. The comprehensive ecommerce site offers more than 200 Lantronix products including our award-winning SLC, EDS1100/2100 and SpiderDuo for direct purchase in the United States. Additional regions will be added through the first quarter of calendar 2012, providing end-to-end global ecommerce in a variety of local currencies and native languages.

"We believe a global ecommerce solution plays a key role in establishing ourselves as a leader in machine-to-machine (M2M) and cloud-based connectivity solutions, and is critical to our ability to scale the company while still providing superior customer service," said Mark Tullio, Senior Director of Marketing at Lantronix. "We are thrilled to kick off our new fiscal year by expanding our commercial footprint with ecommerce in an effort to continuously improve customer loyalty and satisfaction."

In addition to providing a vehicle for easier and faster sales and customer service, the site will also streamline the ordering and fulfillment processes.

The new Lantronix store will initially offer more than 200 Lantronix products, designed to solve technology and business issues ranging from device connectivity to remote access management. To accommodate international demand and wider markets, the company will launch a later release of its ecommerce solution in 2012. In addition to providing for multi-currency and multi-language support, Lantronix will provide an expansion of the number of Lantronix products available.

The company will continue to work with existing and new distribution partners and VARs on larger order fulfillment.

About Lantronix
Lantronix, Inc. (NASDAQ: LTRX) is a global leader of secure communication technologies that simplify remote access, management and control of any electronic device. Our cloud-based, smart connectivity solutions empower businesses to make better decisions based on real-time information, and gain a competitive advantage by generating new revenue streams, improving productivity and increasing efficiency and profitability. Easy to integrate and deploy, Lantronix products remotely connect and control electronic equipment via the Internet, provide secure remote access to firewall-protected equipment, and enable remote management of IT equipment over the Internet. Founded in 1989, Lantronix serves some of the largest medical, security, industrial and building automation, transportation, retail/POS, financial, government, consumer electronics/appliances, IT/data center and pro-AV/signage entities in the world. The company's headquarters are located in Irvine, Calif. For more information, visit www.lantronix.com.

The Lantronix blog, http://www.lantronix.com/blog, features industry discussion and updates.

To follow Lantronix on Twitter, visit http://www.twitter.com/Lantronix

Contact Information

  • Media Contacts:
    Amy Robinson / Katie Eakins
    LEWIS PR
    619.677.2700
    Email Contact

    Company Contacts:
    Mark D. Tullio
    949.453.7124
    Lantronix
    Email Contact