SOURCE: Lanyon


September 15, 2015 11:40 ET

Lanyon to Share Best Practices to Prove Meetings & Events ROI at Dreamforce 2015

DALLAS, TX--(Marketwired - Sep 15, 2015) -

Who: Anthony Miller, chief marketing officer at Lanyon, the leader in corporate meetings, events, and travel software.

What: Lanyon CMO Anthony Miller will present actionable examples of how to leverage technology to create world-class event experiences while collecting valuable real-time customer data that can be shared with sales and marketing clouds, and ultimately drive growth.

When: Dreamforce Tuesday, September 15, 2015 at 4:30 p.m. Pacific in San Francisco, CA.

Where: Metreon AMC Theatres, Metreon Theatre 5 San Francisco, CA

Who Should Attend: Sales and marketing managers as well as executives looking to streamline meeting and event planning while simultaneously gathering valuable business intelligence that can be used to help prove the ROI of meetings and events.

Why: It is no secret that events and trade shows are a high category of spend for most marketers. Additionally, most executives will tell you that they believe there's no better way for their company to engage with customers, drive pipeline and close deals. However, with today's focus on the Customer Journey, events and trade shows still remain isolated from the sophistication of most CRM and marketing automation processes. It's time to bring this critical marketing activity into the mix. In this session, Anthony Miller -- CMO of Lanyon, a leading event management software company -- will share actionable examples of how you can create world-class event experiences, driven by technology, while collecting valuable real-time customer data that can be shared with your sales and marketing clouds and ultimately drive growth.

About Lanyon
Lanyon believes that when people come together, amazing things happen, relationships are built and business gets done. The Company is a leader in cloud software for corporate meetings, events, and travel programs that simplifies meeting and event planners jobs, while helping hotels better connect with corporate clients. Lanyon's unmatched software -- and the data it provides -- helps thousands of organizations and hotels around the world to better engage their customers, reduce costs and grow revenue. Customers include 80 percent of the Fortune 100, thousands of small and medium businesses, and more than 100,000 hotels around the world. For more information visit and connect with us on Twitter @Lanyon.

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