Lapolla Engages American Capital Ventures for Investor Relations

HOUSTON, TX--(Marketwire - February 3, 2010) - Lapolla Industries, Inc. (OTCBB: LPAD) (Lapolla), a Houston based manufacturer and supplier of spray foam insulation, coatings, and equipment designed to reduce energy consumption in the residential and commercial markets for both new construction and retrofit applications, today announced that the Company has retained the services of American Capital Ventures (ACV), a leading provider of comprehensive investor relations services to the micro and small cap community.

Mr. Douglas Kramer, CEO and President of Lapolla, commented, "Over the past 5 years Lapolla has experienced 82% compounded revenue growth, or 1,983 percent total revenue growth, despite a challenging macro economic environment and one of the worst real estate crises in history. Lapolla has positioned itself as one of the premier manufacturers and suppliers of energy efficient spray foam insulation. With increasing energy costs and energy conservation efforts, we anticipate that this trend will continue as we need to effectively explain the value proposition we offer. We have recommitted our company, and management team, to broadening our communication efforts on both the public and the investor front. As a key part of this initiative, we are pleased to retain American Capital Ventures as our investor relations firm. ACV has a strong track record of assisting high growth companies like ours in increasing their visibility, expanding their investor platform, and adding value to the company and its shareholders. We are looking forward to working with ACV on this effort."

Howard Gostfrand, President of American Capital Ventures, commented, "We are equally pleased to be working with, and collaborating alongside, Lapolla and its management team. The Company, built on a solid grass roots foundation, is advantageously poised to benefit from the current economic environment and the importance placed on energy conservation in the residential and commercial development and retrofitting markets. In anticipation of what lies ahead, their dedicated management team and ACV, are fully committed to increasing Lapolla's outreach efforts. The company's impressive growth rate and business strategy needs to be clearly and efficiently communicated to the public and the investor community."

About Lapolla Industries, Inc.

Lapolla Industries, Inc. is a leading manufacturer and supplier of spray polyurethane foam for insulation and coatings targeting residential and commercial applications in the building envelope construction industries. For more information, please visit www.Lapolla.com and www.AirTightInsulation.com.

About American Capital Ventures, Inc.

American Capital Ventures (ACV) is a boutique investor relations firm founded on the principals of hard work, professionalism and integrity. Our company offers emerging growth companies a different, more comprehensive approach to investor relations. ACV delivers highly effective investor communications counsel in conjunction with developing tangible brokerage relationships for our clients. Our goal is to allow management the ability to focus on their core business, while assisting them in communicating their message and develop their investor relationships.

Forward Looking Statements

Statements made in this press release that are not historical facts constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21 of the Securities Exchange Act of 1934 and the Private Securities Litigation Reform Act of 1995. These forward-looking statements are necessarily estimates reflecting the best judgment of senior management and express the Company's opinions about trends and factors which may impact future operating results. Such statements rely on a number of assumptions concerning future events, many of which are outside of the Company's control, and involve risks and uncertainties that could cause actual results to differ materially from opinions and expectations. Any such forward-looking statements should be considered in context with the various disclosures made by the Company about its businesses. The Company undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the Company's expectations. For further information regarding risks, uncertainties, and other factors associated with Lapolla's business, please refer to Lapolla's SEC filings, including, but not limited to, its annual report on Form 10-K and quarterly reports on Form 10-Q, which are available at www.lapollaindustries.com.

Contact Information: Lapolla Contacts: Douglas J. Kramer CEO Michael T. Adams CGO (281) 219-4700 IR Contact: Howard Gostfrand (305) 918-7000 info@amcapventures.com www.amcapventures.com