SOURCE: Purch

Purch

September 30, 2014 09:48 ET

Laptop Mag Names Apple Winner of the Tech Support Showdown 2014

NEW YORK, NY--(Marketwired - Sep 30, 2014) - Laptop Mag, part of Tom's Guide, today announced Apple as the winner of its annual Tech Support Showdown. Get the full story here: blog.laptopmag.com/tech-support-showdown.

Laptop Mag's team of editors and writers went undercover to test the help you get from eight major laptop manufacturers via the company's websites, live chat, social networks and phone calls. Asking a handful of simple questions, Laptop Mag is able to determine speed, accuracy, friendliness and general helpfulness of major brands.

"Laptop shoppers tend to focus on specs and price, but they often overlook tech support," said Mark Spoonauer, Editor in Chief of Laptop Mag. "We go undercover each year as consumers to find out which brands are the most and least helpful. We continue to be surprised by how many companies won't answer simple software questions."

Apple consistently proved it knows how to treat customers, not just court new ones. The company's representatives proved knowledgeable and helpful. Only the lack of a social networking presence kept the company from earning a perfect score.

HP and Samsung tied for second place in this year's testing, with HP also earning the "most improved" award. ASUS brought up the rear. Be sure to find out how your favorite brand fared.

Laptop Mag, which is part of Tom's Guide, is the ultimate guide to mobile technology. It offers in-depth reviews, essential tips and helpful buying guides for laptops, tablets, phones and more.

Visit us at Laptopmag.com. Follow us on Twitter at www.twitter.com/laptopmag. And become a Facebook fan at www.facebook.com/laptopmag.

About Laptop Mag

Laptop Mag, part of Tom's Guide, celebrates the infusion of mobile technology in our daily lives and provides the information and insights that enable its readers to thrive in a wireless world. It serves as the essential guide for mobile professionals and tech-savvy consumers who depend upon our expert product evaluations, helpful how-to advice, and examination of the societal impact of mobile technology.

Visit www.laptopmag.com. Follow us on Twitter at www.twitter.com/laptopmag. And become a Facebook fan at www.facebook.com/laptopmag.

About Purch

Purch is a portfolio of digital brands and services that helps make complex buying decisions easy for 78 million consumers monthly. Its respected sites such as Top Ten Reviews, Tom's Guide, Tom's Hardware, and Live Science natively integrate commerce and content in more than 1000 product categories so consumers can make better choices before, during, and after an important purchase.

The company helps marketers achieve their branding and performance objectives in a high-quality, brand-safe context. Its sites connect in-market shoppers with more than 7,000 marketers and sellers, driving industry-leading conversion rates and $1 billion in commerce transactions annually.

Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe.