SOURCE: Bernstein-Rein


June 16, 2016 14:53 ET

Lara Wyckoff Joins Bernstein-Rein as Executive Creative Director

KANSAS CITY, MO--(Marketwired - June 16, 2016) - Award winning creative director Lara Wyckoff is joining Bernstein-Rein as Executive Creative Director where she will take over the agency's creative leadership from David Smith, who recently left the agency for personal reasons.

Wyckoff brings BR 20-years of diverse and integrated creative experience that includes creative leadership roles at top agencies as well as growing an agency startup. Most recently she was creative director at VML where she recently helped the agency land the major new account. She has worked for big clients such as Pepsi, Tropicana, MasterCard, L.L.Bean and E-Trade, and smaller brands such as United Rentals, Optum, MedHost and others.

"Lara has an impressive record of consistently developing ideas and experiences that fuel client growth while casting a powerful halo over the agency brand at the same time," noted Chris Perkins, Managing Director at BR. "She shares our entrepreneurial spirit and focus on creating business building ideas for brands that help them deeply connect with people. She is the ideal leader for our growing creative department, one I look forward to partnering with as we accelerate our growth."

As a digital native, Lara brings a high focus on innovation to deliver new solutions and ways for brands to connect with their consumer. Her experience spans brand development to traditional advertising, design and all aspects of digital advertising and website development.

"Bernstein-Rein doesn't just do advertising. They build and invest in brands. That's a rare differentiator today and very appealing to me as a creatively driven entrepreneur," said Lara Wyckoff.

Prior to VML, Lara worked for Periscope, Martin Williams (VP/GCD), and Risdall (President, ECD). She started Lee Branding (President, ECD) with a creative partner, and within three years grew the company from two to twenty -- focusing on both consumer and b2b medical and financial clients. She has won awards from The One Show, Clios, Graphis, CommArts and WebAwards.

About Bernstein-Rein

Based in Kansas City, MO, Bernstein-Rein is a connections agency. In developing marketing programs for its clients, BR identifies, develops and creates communications ideas and experiences that authentically represent its client's brands, yet are highly relevant to the right people. This approach yields effective and engaging work that consumers want to connect with and share. BR was founded in 1964 by Bob Bernstein, who was one of the first to harness the power of consumer connections through the creation of the Happy Meal, a mainstay at McDonalds outlets worldwide. And still an agency client. Find out more at

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