SOURCE: The Laredo Group

March 17, 2008 11:03 ET

The Laredo Group Offers New and Expanded Interactive Advertising and Media Training Courses

Online Industry Struggles to Keep Up With Explosive Growth

FORT LAUDERDALE, FL--(Marketwire - March 17, 2008) - In response to continued explosive growth in the online industry and the need for more and better-trained interactive advertising and marketing executives, The Laredo Group, Inc., today announced new and expanded courses through July of this year. The company is the leading agency -- and marketer -- sales training and consulting firm dedicated to helping clients increase sales and decrease costs.

The Laredo Group's new classes address the key areas where marketers are increasing budget: search and email. Its well-established one-day selling and planning and buying courses are being expanded to accommodate explosive industry growth and are now two-day courses.

"As the industry grows, both agencies and CMOs are struggling to keep their staff educated on interactive advertising and marketing," says Leslie Laredo, Founder and President of The Laredo Group. "On the agency side, traditional agencies have realized that interactive is now officially part of the marketing mix and if they are going to maximize their client relationships, they too must offer interactive services to truly partner with their clients and address all of their advertising and marketing needs."

"Laredo Group will continue to seek out areas of need for both agencies and marketers and add new courses. We are committed to bringing the highest quality of training possible to buyers and sellers of interactive to help them get up to speed and stay current on the industry," says Jeff Leibowitz, CEO of The Laredo Group. "Whether you're new to the industry or a seasoned veteran, we're often told that our courses pay for themselves within days or weeks of taking them, and continue their ROI for many years."

With more courses and locations than ever before, The Laredo Group is positioned to award Certificates of Interactive Media & Advertising to thousands more industry professionals, ensuring the industry is staffed with knowledgeable professionals that can help marketers achieve their online marketing goals.

Registrations are now being taken for the newly formatted two-day courses, Intelligent Selling of Internet Advertising and Intelligent Planning & Buying of Interactive Media and for Intelligent Search Engine Marketing and Intelligent Email Marketing which are being offered nationwide in locations including New York City monthly, Boston, Los Angeles, and Chicago.

Founded in Cambridge, Massachusetts in 1996 and now headquartered in Fort Lauderdale, FL, The Laredo Group (www.laredogroup.com) is the leading training and consulting firm dedicated to helping clients increase sales and decrease costs through knowledge and efficiencies related to online advertising buying and selling, search engine marketing, and site optimization. The Laredo Group provides customized general sales training & coaching for companies and individuals, media training for buyers and sellers, and custom consulting services designed to increase the revenue potential and production of staff and products for both traditional, online and cross-platform sales and marketing activities. The client list of The Laredo Group includes many of the world's largest and most successful companies as well as smaller firms, start-ups and many industry associations.

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