SOURCE: The Laredo Group, Inc.

May 08, 2008 14:14 ET

Laredo Group Partners With the IAB on Professional Development Series

Continued Explosive Industry Growth Illustrates Ongoing Need for Training

FT. LAUDERDALE, FL--(Marketwire - May 8, 2008) - The Laredo Group, Inc. today announced their partnership with the Interactive Advertising Bureau (IAB) on their Professional Development series. The Laredo Group has developed customized half- and full-day mini courses to help IAB members and other interested companies and professionals learn how to more effectively sell online and interactive advertising. The first two of these courses are being offered in New York City on June 11, 2008 and San Francisco on June 19, 2008.

The IAB mini-course Professional Development seminars designed in conjunction with the Laredo Group will provide training to those within the interactive industry and those transitioning from traditional media on how to take full advantage of the myriad opportunities available in the digital ecosystem. The programming responds to the growing industry need by web publishers, advertising agencies and marketers who are seeking ways to maintain and enhance their skills and knowledge on the latest tools and technologies in the interactive industry.

Laredo Group developed this unique mini-course offering to launch for the first time in partnership with the IAB as another way to continue to help develop and promote this relatively new but increasing important part of the of the overall advertising industry.

"We're thrilled to be partnering with the IAB to offer these courses to their members," says Leslie Laredo, president and founder of The Laredo Group. "As interactive plays a bigger role in advertising budgets, companies are struggling to train new talent or re-train proven traditional advertising professionals. These IAB mini-courses give their members an economical opportunity to get up-to-speed quickly on technologies, tools and techniques they need to use every day. These courses will continue to propel the growth of an already fast growing industry segment."

The IAB half-day mini courses include the most pressing topics for interactive sales people today including ad measurement, post-click and post-impression activity, the economics of online revenue, "walking in the buyer's shoes," and managing client expectations. Attendees will receive a Certificate of Interactive Media & Advertising.

Registrations are now being taken for the mini-courses, "Intelligent Selling of Interactive Advertising, Level I and Level II," which are being offered in New York and San Francisco. Registration is open to both IAB members and non-members; discounted pricing applies for members and groups of four or more. Dates, locations, course outlines, and agenda and registration details can be referenced at www.laredogroupiabseminars.com.

About the IAB:

Founded in 1996, the Interactive Advertising Bureau (www.iab.net) represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the continuing growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates marketers, agencies, and media companies, as well as the wider business community, about the value of interactive advertising.

About the Laredo Group:

Also founded in 1996, The Laredo Group (www.laredogroup.com) is the leading training firm dedicated to helping marketers, sales organizations and traditional and interactive agencies increase sales, decrease costs and improve the performance of all aspects of online and interactive advertising and marketing program selling, planning and buying. The Laredo Group provides nationwide public and private/in-house training seminars for industry professionals from novices through C-level executives. The client list of The Laredo Group includes many of the world's largest and most successful companies as well as smaller firms, start-ups and many leading industry associations.

Contact Information

  • Contact:
    Maria A. Harrison
    Vice President of Marketing
    The Laredo Group, Inc.
    Email Contact
    954-577-5700 ext 53