GuestLogix Inc.

GuestLogix Inc.

June 22, 2011 07:01 ET

Large North American Airline Deploys GuestLogix Onboard Retailing Technology Across Regional Carrier Network

GuestLogix Technology to Create Consistent Customer Experience and Help Increase Onboard Ancillary Revenues

TORONTO, ONTARIO--(Marketwire - June 22, 2011) -GuestLogix Inc. (TSX:GXI), the leading global provider of onboard store technology to airlines and the passenger travel industry, today announced that a large North American airline has selected the GuestLogix OnTouch® retail technology and merchandising platform for its regional carrier network. As the airline is already using the GuestLogix solution on its mainline flights, the new deployment creates a consistent experience for the airline's passengers and represents a revenue growth opportunity for GuestLogix. This agreement represents approximately 20 million passenger trips annually.

"We are thrilled to be expanding our relationship with a major customer as the airline deploys our retail technology onboard its regional fleet," said Tom Douramakos, CEO of GuestLogix. "This is a significant opportunity for the airline to drive further ancillary sales through innovative onboard retailing initiatives and create a seamless customer travel experience across all flights. With GuestLogix currently serving all mainline flights, this new deployment is a strong testament to airline's continued confidence in GuestLogix, our onboard retailing platform and the ancillary revenue growth opportunities our platform offers."

Via GuestLogix' retail technology the airline will be able to provide its regional travelers the convenience of paying for in-flight purchases using a credit card as is now available on the airline's domestic and international flights. Passengers connecting from a mainline to a regional flight will benefit from a more consistent onboard experience, through offerings and services such as food and beverage selections and in the future, in-flight entertainment and in-flight shopping.

As evidenced by this agreement, maintaining consistent service during a passenger's entire trip is becoming increasingly important to airlines, and this is starting to include before, or after passengers board the plane. Onboard retailing has started to extend outside the cabin, for example to the passenger lounge, so the ability for airlines to provide passengers with a consistent experience at each access point, be it onboard or off board, is essential. Whether at an airport kiosk, at the gate, mobile devices, in-flight entertainment systems, or any other access point, aligning all store entry points should build consistency, trust and loyalty among passengers.

GuestLogix' OnTouch® retail technology platform enables airlines to develop a comprehensive in-flight retail environment, complete with multiple payment options, and the merchandising platform to introduce new travel-relevant products and services that help travelers get the most out of their trip. OnTouch® is comprised of point-of-sale (POS) handheld devices, as well as the latest and most secure transaction processing and onboard retail management technology that provides carriers with greater visibility and inventory control, as well as forecasting tools and electronic financial reconciliation.

For media enquiries about the deployment of GuestLogix' technology across this regional carrier network, or to request an interview, please contact Vanessa Horwell at 305.749.5342 ext. 232, or

About GuestLogix

GuestLogix is the leading global provider of onboard store technology and merchandising, which helps airlines and other operators create, manage, and control onboard retail environments tailored to their needs and their passengers. Serving approximately 40% of the global airline passenger traffic, GuestLogix has become a trusted onboard transaction processing partner to airlines around the world. The Company is headquartered in Toronto, Canada and maintains sales and support facilities in the US, UK, Singapore, and South Korea. GuestLogix is publicly traded on The Toronto Stock Exchange (Symbol: GXI.T). More information is available at

© 2011 GuestLogix. All Rights Reserved. ®OnTouch is a trademark of GuestLogix Inc. and is registered in the United States and may be pending or registered in other countries. All other trademarks and trade names are the property of their respective owners.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on April 14, 2011 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

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