SOURCE: LifeStreet Media

LifeStreet Media

February 25, 2010 18:06 ET

Largest Ad Network on Facebook, LifeStreet Media, Acquires Ad Network Business From Key Competitor SocialCash

LifeStreet Media Now Offers Even Stronger Results for Advertisers and Industry Leading CPMs for App Developers

SAN CARLOS, CA--(Marketwire - February 25, 2010) -  Today, LifeStreet Media, the largest social media ad network(1), announced it has acquired the assets of the SocialCash ad network. By acquiring its competitor, LifeStreet Media significantly bolsters its frontrunner position while simplifying choices for advertisers and improving revenue for app developers.

"We've become the #1 ad network for Facebook applications on the strength of revolutionary optimization technologies that deliver extraordinary results for both developers and advertisers, and the SocialCash acquisition further extends our lead," says Mitchell Weisman, founder and CEO of LifeStreet Media. "We welcome SocialCash's developers to the LifeStreet Media network, and we expect to super-charge their ad inventory with industry-leading CPMs."

SocialCash will continue as a stand-alone company and is preparing for the launch of a new product. "We were looking for an ad network partner because we need SocialCash 100% focused on an exciting new venture we'll be rolling out later this year," says SocialCash CEO Rob Jewell. "LifeStreet Media's ad network delivers exceptional results and their team is first rate; so I know this transition will be a big win for SocialCash developers and advertisers."

Effective February 25, 2010, SocialCash developers will transition to LifeStreet Media's network and benefit from LifeStreet's industry leading CPMs and its robust online reporting platform which offers 24/7 real-time access to customized revenue reports. Developers currently working with LifeStreet Media will see a significant increase in the network's scale, which should directly translate into continued success and industry leading CPMs. LifeStreet Media advertising partners will now have access to a larger, more diverse audience, which fuels greater reach and even stronger returns on their media investments.

Over the course of 2009, Facebook continuously strengthened its advertising guidelines to weed out bad behavior and bad actors, improving its ecosystem for advertisers and consumers alike. This unleashed compliant ad networks like LifeStreet Media and SocialCash to compete for market leadership while following Facebook's rules. Accordingly, LifeStreet Media posted record results in 2009, serving billions of monthly impressions into over 8,000 websites and Facebook applications in over 50 countries to a global audience now exceeding 100 million. By January of 2010, according to Compete.com, LifeStreet Media had become the largest ad network for Facebook applications -- 100% larger than the next largest player -- before accounting for growth associated with the SocialCash acquisition.

About LifeStreet Media
Founded on the principle that actionable high-velocity testing is paramount, Lifestreet Media is an online advertising company redefining the way advertisers work with ad networks. Fusing optimization technology with human insight, Lifestreet Media relentlessly creates and optimizes thousands of ads and landing pages on behalf of its advertisers. This approach maximizes revenues, eliminates guesswork, and saves time and resources for advertisers, developers and publishers alike. Lifestreet Media's social ad network serves billions of impressions each month into 8,000+ applications and Web sites across 50+ countries to its global audience of over 100 million. For more information, please visit: http://www.lifestreetmedia.com/.

About SocialCash
The SocialCash team is an eclectic mix of developers and advertising industry experts. Focused solely on the Facebook Platform, our team works closely with advertisers in relationships marked by transparency, data-driven decision-making, and a creative, results-focused orientation. SocialCash is headquartered in San Francisco with a satellite office in Washington DC. 

(1) Compete.com reports LifeStreet Media (i.e. ad serving domain is Lfstmedia.com) hosted 61 million unique U.S. visitors in January, 2010, over 2x as many U.S. visitors as the next largest ad network for Facebook applications

Contact Information

  • Media Contact:
    Hollis Guerra
    blast! PR for LifeStreet Media
    (919) 833-9975 x14
    (919) 757-1174
    Email Contact

    SocialCash Media Contact:
    Rob Jewell
    CEO of SocialCash
    Email Contact